YouTube De-Monetization Explained

You may have seen news about YouTube De-Monetization. What are they talking about? Why are creators freaking out?

Well, it came out last week that YouTube has been taking some videos out of eligibility for ad revenue since 2012. Since going into effect, an algorithm with no human oversight removed videos from the pool of advertised-upon content. The algorithm’s parameters were broadened in 2015 specifically to catch more content relating to terrorism. Naturally, the algorithm made some mistakes along the way and content that should have been brand safe was deemed not.

The reason creators are freaking out is they are just now finding out about this.

YouTube made this process public last week while also updating how the process works. The process now:

  1. Lets a creator know when a video has been de-monetized.
  2. Shows a notice next to all de-monetized videos.
  3. Allows a creator to request a manual review of a de-monetized video.
  4. Re-monetizes videos that the review finds to be not in violation of YouTube’s ad-friendly policy.
Personally, the creator freakout seems a tad unfounded. While not perfect, the brand safety algorithm is primarily what caused so many brand dollars to flow towards YouTube, allowing creators to make large sums of revenue off their content. It’s the reason they have a business on YouTube in the first place. Early on, brands were scared of content safety. Just last year there were stories like this highlighting brand ads running in front of ISIS videos. Yes, they could have formalized the process earlier but they didn’t.