AAA’s Insurance Group Launches New Effort Via MH


by Maureen Morrison

Imagine you’re sitting in your living room watching TV, minding your own business. You look out the window and see a delivery drone hurtling toward your house, smashing through the window just a few seconds later. Will your home insurance cover that broken window? Is your insurance company even thinking about burgeoning technology like delivery drones? Good questions! 

This week our client, California State Auto Association, part of AAA’s Insurance Group, is launching an ad with that very scenario playing out. AAA might be a 100-year-old company, but it promises that a changing world is nothing new — reassuring members that whatever the future may hold, AAA is already thinking about it. “The future: it keeps bringing new surprises,” says the voice over. “But for over 100 years, AAA has been ready to help — like creating home insurance, built to protect members, whatever comes next.”

“We know the world around us continues to change and we wanted to create work that shows that AAA will continue to provide the best insurance coverage for what’s ahead,” says John Ingersoll, CSAA Insurance Group, Vice President Brand Marketing and Customer Experience. 

Check out the video.