With the democratic primaries less than two months away, Axios published the latest in regards to where the major digital media giants stand endorsing and advertising political candidates for the upcoming presidential election.
We had good reason a year ago to switch our name to M/H VCCP. We wanted to loudly proclaim our global capabilities and alignment with the amazing VCCP Group. Hopefully that came across well, and we figured why not simplify your keystrokes along the way?
This week, Instagram started testing a tool that makes partnerships between brands and influencers more seamless. The Brand Collab Manager (which has currently rolled out to a select group of Creators) helps influencers share insights with brands as well as find opportunities.
The end of the year is defined by a few things; the holidays, friends and families, presents, and Spotify Wrapped. This brilliant campaign has been a mainstay for several years, and encourages Spotify users to do all their music and podcast listening over the year on the platform to keep their stats high, instead of diversifying.
The end of the year is nigh and with it comes a litany of lists, from Spotify Wrapped’s year in review, to the best movies of 2019, to things-I-regret-doing-at-the-holiday-party. Or for the linguistically inclined, the Macquarie Dictionary’s words of the year, the terms that sum up the past year’s zeitgeist in a neat little package.
This past week Instagram announced that they will be testing a new feature in Brazil called Reels within Instagram Stories, which is the brand’s take on the popular TikTok format. With Reels, Instagram is hoping to create a suitable competitor to TikTok which has gained a lot of traction among Gen Z’ers and reports 800M global monthly users (MAU) in their media kit.
Last week, I was able to attend and volunteer at the 3% Conference in Chicago. If you don’t know what that is, here’s a brief overview. When Kat Gordon started the 3% Movement in 2010, only 3% of Creative Directors were women. Although they’ve helped raise the number of female CDs to 29%, there is still a long way to go in a world where women influence upwards of 80% of consumer spending and 60% of sharing on social media. But the 3% Conference isn’t a women’s conference; rather, it’s an industry event that seeks to highlight the importance of diversity to creativity by including everyone.
With the second wave of streaming services set to roll-out in November like Apple TV+ and Disney+ it’s an arms race among the streaming services as they work towards driving early subscribers. One of the most prominent factors that will affect customer acquisition is the platform’s library of child-friendly content.
This week, the Vatican announced the latest device in our IoT world: the connected rosary. The eRosary is an internet-enabled rosary that pairs to an app on the wearers’ smartphone, guiding them through prayer, tracking their progress and also functioning as a fitness tracker.