Until now, Twitter has been the go-to when it comes to brand resources. From overarching brand guidelines to social calendars and ad-hoc best practices surrounding holidays such as Halloween, there is nothing they haven’t how-to’d.
If you’re reading this edition of Sunnier Side, it’s safe to assume you work in marketing. And as someone that works in marketing, it’s also safe to assume you know that people don’t just want brands anymore, they want brand experiences.
Every now and then in advertising we get the chance to make a real and lasting difference. It’s never easy, and we can never do it alone. At the heart of it is creativity, and it’s surrounded by collaboration, perseverance, and a whole bunch of other overused words.
This past week, Twitter rolled out a new video ad offering in the form of 6-second video ad bidding. It is important to note that this does not limit the video length to 6-seconds. Instead, advertisers using this new offering will only be charged when the video is in view for a minimum of 6-seconds, with pixels at 50% in view.
I recently read an article that made me rethink my relationship with the news (if you have a spare 15 minutes, it’s well worth a read). Among other things, the article talks about the pervasiveness of news delivered through our smartphones, causing a generation of people living in a constant state of anxiety.
Last week, Morning Brew, a daily business briefing geared towards millennials, reached 1 million email subscribers. The newsletter has seen huge success by tapping into a need amongst their target audience — concise briefs on the most important news of the day.