As of late, Fortnite has been opening up its gaming universe for more than just gaming. Fortnite’s Party Royale battle mode has featured a variety of events including concerts, co-viewing movie experience, and this past weekend they used their platform to host a discussion about systematic racism.
Last week, six organizations banded together urging brands to pause Facebook advertising in July. The ADL, the NAACP, Sleeping Giants, Color Of Change, Free Press, and Common Sense all cited a history of the platform “amplifying the messages of white supremacists, permitting incitement to violence, and failing to disrupt bad actors using the platform to do harm.”
Like most people, I can recognize a handful of dog breeds on sight but I’m a little behind on the latest trendy mixed breeds. All I can tell you is that literally every dog I see is a good dog, from the absolute units to the smol puppers.
Last Tuesday, black squares flooded social media for #BlackoutTuesday. The campaign was an off-shoot of the music industry #TheShowMustBePaused meant to interrupt “business as usual” and instead discuss ways to support the Black community. Brands and users co-opted the initiative and in doing so lost the core intent.
First, I want to acknowledge that in some ways, I am fortunate. My race is not as obvious to a first glance. I have a multiracial background and I have the ability to pass as white. I have a name that sounds white on a resume. I grew up in the suburbs in an affluent neighborhood. I had a good education. This is privilege.
This past weekend thousands of seniors moved their tassels from left to right to celebrate their high school and/or college graduations. However, due to the pandemic, most of these graduations took place online for the first time. Numerous schools across the U.S. hosted online commencement ceremonies. While some schools took the traditional Zoom route, a school that stood out was UC Berkeley which got creative and hosted a commencement ceremony in the most unlikely of places--Minecraft.
Social distancing has taken a toll on down-ballot (local) political candidates with their 2020 campaigns, which traditionally have been based on grassroots, in-person approaches. With those outlets now closed off, they are depending on solely digital campaigns and tapping into a (new) different skill set: engaging in conversation strictly and consistently on Zoom calls, Facebook/Instagram live streams, and other social media platforms.
The Travis Scott Astronomical concert tour on Fortnite pulled in 27.7M participants over 5 events. For comparison, Lady Gaga's Together At Home concert that aired across multiple channels and featured many guest acts garnered only 20.7M US viewers.
If you’ve been on Instagram Stories over the last 4 weeks, you’ve likely seen a surge in challenges. You know the ones. A friend tags you with a prompt to draw an orange, do 10 pushups, or (my personal favorite) send a photo of a dog.