Huge congratulations are in order for our partners and clients, Gig Car Share! GIG is a new Bay Area car-share service that lets you drive the car one-way and then leave it in any parking spot you want (within Oakland and Berkeley.) According to Fast Co, the service aims to fill a gap in […]
It’s a tale as old as time (or of the last century at least): the love consumers have for brands. While the addition of social media has added an interesting element to the relationship between people and brands, the concept of brand loyalty is nothing new. My grandmother has always sworn by Olay beauty products […]
“By now, most Internet users are well aware that one can’t always trust what’s presented. In the world of online dating, however, Zoosk is hoping to at least ensure that users get what they see.” Click here to read the full article at MediaPost!
By Eric Perko The last couple months have been fun. I came here in October to build a world-class media capability and we’re well on our way. Our mission is to do great work by melding innovative media strategies with brilliant creative – something MUH-TAY-ZIK | HOF-FER already has in spades. So far we’ve […]
“To celebrate Mother’s Day, Netflix and agency Muhtayzik-Hoffer sifted through the streaming service’s library to put together this supercut that explains why moms are truly awesome — they have to give birth.” Click here to view full article on Creativity Online!
By Justine Sarfan BEGINNING A PORTRAIT OF GENERATION Z For the last 30 years cult classics like The Breakfast Club, Clueless, and Superbad have brought the magic, ironies and idosyncracies of each new generation of teenage Americans to the surface of pop culture. These movies serve as portraits of each generation long after they grown […]
“Comic book legend Stan Lee is known for making cameo appearances in many Marvel films, including the upcomingAnt-Man. So in this video — which happens to be an ad for Audi — Lee teaches a workshop in cameo acting to pass his knowledge on to the next generation.” Click here to view the full article on Time!
Stan Lee might not ever become more famous for his cameo appearances in Marvel Comics-inspired movies than he is for the comics themselves, but it won’t be for lack of trying. Stan The Man has appeared in everything from X-Men to Spider-Man to Thor, and yes, you can see him in Avengers: Age of Ultron this weekend (though I’m not telling you […]
“With Avengers: Age of Ultron almost upon us, the Marvel cross-marketing blitz–which already includes partners like Target, Dr. Pepper and Kellogg’s–is only getting started. Longtime partner Audi, though, is taking a different route. Tony Stark’s automaker of choice, which will see the inclusion of the 2016 Audi R8, 2015 TTS and 2015 A3 Cabriolet vehicles in Ultron, has teamed with Muh-tay-zik Hof-fer to […]