Method Leaf-Blows a Birthday Cake and Makes Other Unholy Messes in These Fun Ads
“Method’s brand’s new “Fear No Mess” campaign, which might be less pithily articulated as “Make as Big a Mess as You Possibly Can,” features immaculately dressed heroes finding inventive ways to trash beautifully designed rooms in a series of TV ads. The general theme of each :15 and :30 is food fights taken to extremes. Agencies […]
Audi ‘Wi-Fi-Jacks’ the New York Auto Show
ADWEEK: Audi Set Up Free Wi-Fi at the New York Auto Show, and Look What the Networks Are Called A4 takes shots at the BMW 328i MASHABLE: Audi is trolling the competition with its Wi-Fi at the New York Auto Show Perhaps my favorite is “A4 more horsepower than 328i.” ADAGE: Audi ‘Wi-Fi-Jacks’ the New […]
Launching the Anti-Bank in a Sea of Powerful Anti-(Actual) Banks
CHALLENGE SoFi is a modern finance company, not a bank. They have members not customers and they operate in a fashion that is fundamentally unique to the finance category – a category that is dominated by large, traditional banks. Starting with limited awareness, we were up against some of the biggest media spenders in the […]
If you’ve ever been to an auto show you’d know that the Wi-Fi is weak and in short supply. Together with Audi, we used this to our advantage at the New York International Auto Show by poking fun at BMW and proving that the A4 is vastly superior to the 328i. Employing a team of […]
Look here: We have new faces at M/H
Jeremy Diessner comes to M/H as associate creative director. He is a Minnesota native (our third in the office) who grew up skiing at a small hill called Buck Hill and eventually moved to Colorado and skied more. It’s basically the plot from Aspen Extreme. Other likes include his children and sandwiches. Grievances include exact change, when people say “it is […]
MUH-TAY-ZIK | HOF-FER Launches ‘Tested on Humans’ for OXO
“Integrated agency MUH-TAY-ZIK | HOF-FER launched a new campaign for household goods brand OXO entitled “Tested on Humans.” The campaign, which marks OXO’s largest advertising initiative since 1996, launched today in the Boston and San Francisco markets and will feature OOH, audio, influencer, and paid social components supporting the digital ads.” Check out the full article on AdWeek’s Agency Spy. […]
AgencySpy Covers Latest Desk.com ‘Opportunities’
MUH-TAY-ZIK | HOF-FER launched a new 30-second spot for Desk.com showing how the service turns consumer interaction into an opportunity to provide great customer service. The agency takes that idea to humorous lengths as it shows employees of a small business perhaps a little too excited to deal with consumer complaints. At one point one employee […]
Cannes Radar: MUH-TAY-ZIK | HOF-FER
The creative and strategy agency leaders take time out in Cannes for this Q&A from La Croisette. John Matejczyk, Co-founder/executive creative director, and Matt Hofherr, co-founder/director of strategy, at San Francisco agency MUH-TAY-ZIK | HOF-FER reaveal what’s on their creative radar. Click to view full article on Shots.
shots Cannes Contenders: Other Sections Pt. 2
“The number of entries entered into the Cannes Lions International Festival of Creativity continues to grow with more work than ever to dig through and break down, but we’ve done it and the result is 20 campaigns in contention for metalware this week.” Click here to view the full article on Shots!
Not The Usual Suspects: 20 Small Agencies That Punch Above Their Weight
“Unlike the big ad agencies that are still wedded to a TV-first model, the small agencies are often better integrated and highly versatile and assignments that may have gone to a digital agency or a shop that specializes in social media are now going to them.” Click here to view the full article on Forbes!