The best business cards in advertising

“Muhtayzik Hoffer’s logo is a playful riff on the idea of pedigree. It is also an obvious nod to “Mad Men.” But for co-founders John Matejczyk and Matt Hofherr, more than that, it is a representation of the agency — which is all about inventing what’s next.” Click here to read the full article at Digiday!

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“Following the recent appointment of Gary Theut, San Francisco-based advertising agency MUH-TAY-ZIK | HOF-FER has announced the hiring of Rachel Gold as senior brand strategist.” Click here
to read the full article at Shots!

Rachel Gold

Rachel Gold

“Rachel will work on a variety of high-profile accounts at MUH-TAY-ZIK | HOF-FER, including New Amsterdam Vodka and AAA. She believes brands are, at their essence, great stories, and has helped many companies strengthen their stories in industries like technology, non-profit, and wine/spirits.”

Click here to view the full article on San Francisco Business Times!

Rachel Gold

Go Dubs!

By John Matejczyk

At MUH-TAY-ZIK | HOF-FER, we’ve had the good fortune of working with the Golden State Warriors for the past three years. It’s been especially cool to be with them over a time of such transformation.

Our first effort was really just a chance to tell the Bay Area that the Warriors were training to win. Our only access to the players was at a two hour training session pre-seaon. But while we were shooting we noticed a ball-return machine. So we asked a young fresh player by the name of Klay Thompson if he would mind sticking around after practice to shoot some threes. We put some dramatic lighting on it and shot “Midnight Shooter” in about a half hour. The Sports Marketing Association named it the best spot in the NBA.

We even got a young Steph Curry running up the parking ramp. Believe us, he’s trained hard for the MVP. Congrats Steph!

GOLDEN STATE WARRIORS – Midnight Shooter from MUH-TAY-ZIK | HOF-FER on Vimeo.

The second year, it was all about connecting the most supportive fans in the NBA to the players. We brought fans in for an open casting call and the lucky winners got to join the players in the spots.

Finally, the third year, it was about taking it to the streets. The #dubtruck is still making the rounds, giving fans all over the area a great background for their Instagram shots.

So now, we’ve turned over all our featured work on to the Warriors for the playoffs.
Go Dubs!