Ghost Glass


by Melissa Santiago

A few weeks ago, rumors spread that Snapchat was working on hardware.  

This Friday, a few journalists gave up the ghost: Snapchat will be releasing a wearable device—sunglasses. The glasses will retail for $129.99, and be marketed under the name “Spectacles.” Spectacles will record 10-second video clips that will be accessible via a connected phone and easily shareable to Snapchat. The videos will be captured in a “circular” format which allows the viewer to watch on a mobile device vertically or horizontally.  

Snap, Inc. (yeah, they changed the name from Snapchat to Snap, Inc.) founder, Even Spiegel, described his experience with Spectacles: “And when I got the footage back and watched it, I could see my own memory, through my own eyes—it was unbelievable. It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.”

Snap has also announced that it will partner with NBC/Universal to release “short-form versions of several of its popular shows.” The sponsored content section of Snapchat is looking like more like a video-on-demand service’s show menu than what catapulted them to the center of a social platform trend: DJ Khaled unlocking the mysteries of life with Major Keys and puppy dog face filters.