Head of Fox Digital Ad Products Says You Should Install an Ad Blocker


Joe Marchese, the guy in charge all non-broadcast advertising at Fox, thinks you should install an ad blocker.

“No one likes the deal advertising is giving them right now,” Marchese said. “No one wants to be interrupted 10 times or see a 30-second pre-roll to get access to a one-minute clip.”

Most digital ads today don’t work for the consumer, the brand, or the media company.

Media companies can see when a user has an ad blocker installed and they choose to deliver the content accordingly. If the content and ads were better perhaps users wouldn’t mind experiencing them. 

Listen to his interview with ReCode’s Peter Kafka