Internet Celebrities and How to Use Them

by Zuli Mohammad

Influencers – how effective are they really?

That’s the question a lot of fashion and beauty brands, as well as others in different industries are asking.

WWD recently shed some light on the topic by providing stats from a recent study done by L2:

With the continuous rise of ad blockers and the steady decline of print, more brands (fashion or otherwise) should consider implementing purposeful influencer marketing tactics in their strategies.

By working with the right partners (big or small) and when done right, influencer campaigns can make a strong impact on your brand, and should always be in your consideration set for a way of getting your message out there.

Link to the article here.