Judges for the 2015 Effie Awards

Matt Hofherr Judge_Effie's 2015

Bay Area marketing executives Frederick Bullock, VP Corporate & Brand Marketing, Citrix; Michelle Klein, Head of NA Audience Marketing, Facebook; Shiv Singh, SVP Global Brand & Marketing Transformation, Visa and Matt Hofherr, Co-founder, Director of Strategy, MUH-TAY-ZIK HOF-FER served as judges for the 2015 Effie Awards Final Round judging session at the Sofitel in New York last month (February 25 and 26). The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.  Since 1968, winning an Effie has become a global symbol of achievement.