Method Leaf-Blows a Birthday Cake and Makes Other Unholy Messes in These Fun Ads
“Method’s brand’s new “Fear No Mess” campaign, which might be less pithily articulated as “Make as Big a Mess as You Possibly Can,” features immaculately dressed heroes finding inventive ways to trash beautifully designed rooms in a series of TV ads. The general theme of each :15 and :30 is food fights taken to extremes.
Agencies MUH-TAY-ZIK HOF-FER and Essence created the campaign, which launched last week in Boston, Chicago and San Francisco. The brand’s marketing team is framing it as celebration of the joy of getting dirty, with a deliberately fashionable presentation meant to position Method as a lifestyle brand, a contrast to more staid marketing from environmentally friendly competitors.”