MUH-TAY-ZIK | HOF-FER Welcomes Audi and AAA

By John Matejczyk

These have been in the works for some time now, but the news is finally public and we’re happy to be able to share.

Audi of America first contacted us last summer, still blazing in all it’s hot glory, about pitching their social media business. Interestingly, John had just bought his third Audi—his first being an Audi Fox he bought for $1150 and drove in college many years ago. They were vocal in telling us they liked the smart wit we were bringing to brands like Netflix, Golden State Warriors, and Slavery Footprint, and that they were looking for that kind of thinking on Audi.

1977 Audi John Matejczyk

John’s first Audi, Boulder, CO.

Matt and John flew to Audi of America HQ in Virginia for a briefing that included all six agencies in the review, two from San Francisco, four from New York. Over the coming months, we put together lots of cool thinking across a variety of platforms, and met with the stakeholders at Audi of America. They narrowed the field throughout the process, and finally in December, officially awarded MUH-TAY-ZIK | HOF-FER the social media account.

So far, we’ve helped guide them through the Super Bowl, CES, and the Detroit Auto Show. More exciting creative work is on the way, as we’ll be creating content across various platforms.

“Audi won Twitter with a snarky bit of fact-checking aimed at its competitor BMW.” – Digiday, in regards to Super Bowl. Audi Superbowl Katie Couric Tweet

AAA reached out to us early in the fall. They were interested in finding engaging work for their Club covering the Northern California, Nevada, and Utah region.

We assembled a dedicated team to attack the interesting opportunities for the brand. While one of the most trusted brands in history, they didn’t feel as relevant as they could for a new generation that didn’t grow up with the ubiquity of AAA. Balancing these two aspects became the centerpiece of our work as we sought to bring to life the idea of a “members first” organization.

Work is in development that we’re excited to share in a few months

Welcome, new collaborators.


Vying for alphabetic leadership.

AAA & Audi name MUH-TAY-ZIK | HOF-FER Agency of Record