SENIOR ART DIRECTOR
Gerardo is a bit of a sponge. After moving from the Philippines to Toronto at the age of 15 speaking limited English, he soaked in every bit of the culture he could. From movies, to music, to TV, video games, and yes, even hockey.
After graduating high school and learning the importance of a good parka, it was a natural next move for Gerardo to strive to affect culture. That’s what led him to this business formerly known as advertising.
With a passion for big ideas and a keen eye for design, Gerardo’s worked at Canada’s best agencies, and picked up many of the industry’s most prestigious awards. He joins MUH-TAY-ZIK / HOF-FER as a Senior Art Director working on Audi, Pennzoil and more.
Outside of advertising Gerardo’s a massive fan of the Toronto Raptors, a good design book, and his cat Sasha.