Gretchen Lally

Account Director

Raised in Pittsburgh and educated in Philadelphia, Gretchen finally left PA and packed her bags for New York City the second she graduated college. There, she spent almost 9 years in advertising across the healthcare, CPG, beauty, and fashion industries.

Most recently, before joining MUH-TAY-ZIK / HOF-FER, Gretchen was at digital agency Annex88 where she executed everything from global integrated launch campaigns to always on social strategy and content development. A few notable clients included Moncler, adidas, Y-3, NARS, L'Oréal, Kiehl's, and Keurig Dr. Pepper.

When the opportunity arose to move to California—a lifelong dream of this small town, native Yinzer—Gretchen unhesitatingly jumped at the chance. At MUH-TAY-ZIK / HOF-FER, Gretchen leads the Audi client business where she is able to combine her experience in luxury with her love for adrenaline and pushing the limits of what's possible.

Outside of work, Gretchen can be found road tripping up and down the Pacific Coast Highway, making mini films of her adventures, and attempting to write something that will hopefully one day be published.