Director of Analytics
A Southern California native, Jiho started his advertising stint in Korea as a freelance copywriter after working for the nation's hydro & nuclear energy's legal division. To avoid being drafted into the Korean military, he returned back to the States and found himself immersed in the world of strategy & media and a few years later and more importantly, analytics. After spearheading analytics practices from Detroit to LA, Jiho arrives to San Francisco as Director of Analytics at MUH-TAY-ZIK / HOF-FER.
Apart from work, his time is spent practicing and competing in Brazilian jiu-jitsu nationwide. To feed his feverish appetite after being strangled to death, Jiho's been known to venture nearly two hours for good comfort food, namely tacos. From there, he ritually burns off calories through karaoke performances.