Executive Creative Director, Partner
Joel Kaplan first joined MUH-TAY-ZIK / HOF-FER as a Creative Director, helping launch the award-winning Netflix “Spoilers” effort, shaping the messaging for Method Soap’s “Fear No Mess” campaign, and show running Audi’s live episodic content series, “Think Faster”. Joel now plays a lead role in the agency as Executive Creative Director, making innovative connections, platforms, products, and marketing for our growing list of brand partners.
Before starting in creative advertising Joel had been a cook, construction worker, accountant, teacher, and sound engineer. His path to marketing wasn’t the most direct, and the diverse experiences led to a philosophy about advertising that focuses more on cultural insights and personal interaction than data sets and character counts.
In the years since his first writing assignment, Joel’s teams have won everything from the Cannes Titanium Lion, to the One Show Integrated Best In Show, to the Grand Clio. His work has been featured in Creativity, CommArts, TheFWA, and Contagious, and his previous agencies have been recognized as Agency of the year, Agency of the decade, Small Agency of the year, and Digital agency of the year.
Joel has identical twin daughters. They do not know any of this about him. They have trouble pronouncing their “R”s.