Chief Strategy Officer, Co-Founder
Two Creative Directors who worked for Matt for years told him he had to meet-up with John. In early 2010 they met and in July the agency was born. Eight years, later they continue to make work that gets clients chased at MUH-TAY-ZIK / HOF-FER.
Matt Hofherr has served as a managing partner at seven agencies. He worked at TBWA\Chiat\Day, BBDO, FCB, and Kirshenbaum Bond + Partners -- all when they were named “Agency of the Year.”
Citron Haligman Bedacarre decided that, rather than selling, they would bring Matt on as the fourth partner. Two hundred new employees and $250 million in billings later, they became AKQA.
Then came the opportunity to help with the creative rebirth of the San Francisco office of TBWA\Chiat\Day, a stint as president of Omnicom’s Direct Partners, Omnicom’s Senior Management Program, and his second nomination to the American Advertising Federation’s Hall of Achievement.
Matt’s brand experience ranges from A to Z: Apple, Blistex, CDW, Citizens Bank, Cisco, Delta Dental, Earthlink, Fox Sports, Giants, HNC Software, Intel, Jamba Juice, Keds, Lonely Planet, Levi’s, McKesson, Nestle, O Organics, Palm, QuickBooks, Rock the Vote, Sony PlayStation, Tropicana, Webex, Walmart, and Zoom.
Matt lives in the East Bay area with his lovely wife, Michele. His daughter Samantha is in USC's Annenberg School for Communication and Journalism.