Press
Agency DE&I efforts are a marathon, not a sprint
There’s been an uptick in agency consciousness around our role in social justice. But so many are tempted to implement a quick fix — report a few statistics and move on. Sustained change, however, requires participation from every level of the organization, as well as constant listening, learning and accountability.
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Sonos Taps VCCP NY & MUH-TAY-ZIK / HOF-FER for Global Creative and Strategic Duties
VCCP New York and MUH-TAY-ZIK / HOF-FER today announce Sonos (Nasdaq: SONO), the leading sound experience company, has awarded them a global creative agency assignment. The two agencies, both part of the global VCCP network, participated in a competitive pitch to land strategic and creative work for the brand.
MUH-TAY-ZIK / HOF-FER Elevates Carolina Cruz-Letelier, Henry Fernandez and Katie Ramp to New Leadership Roles
Carolina, Henry and Katie are each two-headed superheroes. Together, the three leaders are responsible for shaping MUH-TAY-ZIK / HOF-FER’s culture and growth.” Said Matt Hofherr, Founder of MUH-TAY-ZIK / HOF-FER, “Our agency had the best of years in the worst of years because of them, and these promotions are more than well-deserved.
Agency DE&I efforts are a marathon, not a sprint
There’s been an uptick in agency consciousness around our role in social justice. But so many are tempted to implement a quick fix — report a few statistics and move on. Sustained change, however, requires participation from every level of the organization, as well as constant listening, learning and accountability.
People on the Move
MUH-TAY-ZIK / HOF-FER is proud to announce the promotions of director of client services Carolina Cruz-Letelier and executive creative director Joel Kaplan to partner status.
What Lessons Can Be Learned From Founders Who Started Agencies in Times of Crisis
Despite bleak outlooks, they managed to stay positive and forge ahead
2 Minutes With … John Matejczyk, Co-Founder and Chief Creative Officer of Muh-tay-zik / Hof-fer
Muse spent two minutes with him to learn more about his background, his creative inspirations and recent work he's admired.
Millennial and Gen Z Consumers Might Just Save Our Favorite Luxury Brands
Millennials, famously (if incorrectly) labeled as the brokest generation, have been blamed for the death of everything from the Big Mac to home ownership. So it might come as a surprise to learn that these same millennials are responsible for saving our favorite luxury brands.
MUH-TAY-ZIK / HOF-FER Rebrands Back From ‘Alphabet Soup’
MUH-TAY-ZIK / HOF-FER rebrands back from M/H VCCP
What I Learned This Year
Our first “What I learned this year” piece was excellent. Our second one by Carolina Cruz-Letelier Director of Client Services, Associate Partner, M/H VCCP is just as awesome.
The Gift Tester: Audi & M/H VCCP
The Gift Tester campaign was designed to help the North Pole fill one very specific, and very needed role: Audi e-tron test driver.
How a Music Video Helped Locate A Missing 16-year-old
Planning for the campaign began in 2015, when the San Francisco-based creative agency M/H VCCP (then Muhtayzik Hoffer) approached NCMEC about releasing an updated "Runaway Train" music video.
The year of ‘woke-washing’: How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
2 Creatives Mock Brand Activism on the Croisette With ‘Cannes U Not?’
Two creatives from M/H VCCP were so amused by the industry pastime of taking Lion-sized potshots that they turned it into an honest-to-God card game titled “Cannes U Not,” which is a little more clever than your current Twitter handle. The true target here is brand activism or “purpose,” which grows especially absurd during the awards season.
Ads We Like: Runaway Train 25 video aims to recover missing children
Advertising agency M/H VCCP worked with the NCMEC on Runaway Train 25, a cross-industry initiative to reinvent the search for missing children. The video reinterprets the original with musical artists Jamie N Commons and Skylar Grey featuring Gallant.
This music video uses tech to reinvent search for missing kids
The "Runaway Train 25" initiative, which was created in collaboration with the NCMEC and advertising agency M/H VCCP, launches ahead of National Missing Children’s Day on May 25.
GALLANT, SKYLAR GREY, AND JAMIE N COMMONS REMADE ‘RUNAWAY TRAIN’ WITH A VIDEO SPOTLIGHTING MISSING CHILDREN
The 1993 Soul Asylum hit gets an update for the social media age
A 25th Anniversary Cover of ‘Runaway Train’ Uses Geo-Tech to Hunt for Missing Teens
A cover version by Jamie N Commons, Skylar Grey and Gallant dropped today, along with a new video directed by RSA Films' Jake Scott (an Emmy winner for Nike's "Move.") The record was produced by Jayson Dezuzio and Alex da Kid of KIDinaKORNER. Thanks to geolocation, the new film serves as a sophisticated search tool. It automatically updates itself with profiles of missing kids from the NCMEC database based on your viewing location. So, New Yorkers see children from New York, etc. This increases the odds of finding the kids, as most missing youngsters remain in the state where they disappeared.
‘Runaway Train’ Song Turns 25! See the New Music Video That’s Helping to Find Missing Children
It's coming up on 25 years since Soul Asylum released the music video for their hit song, "Runaway Train," and the National Center for Missing and Exploited Children is working to keep their message alive.
Songwriters Remake Soul Asylum’s ‘Runaway Train’ for Video’s 25th Anniversary
Singer-songwriters Skylar Grey, Jamie N Commons and Gallant have recreated Soul Asylum’s 1993 hit, “Runaway Train,” and shared a video that might also help locate a new generation of lost children.
Tips for Recent Grads Straight From the Recruiter’s Perspective
Graduation season is upon us and it’s an important time of the year to pause and celebrate those coming to the end of an academic chapter. But for those who are not recent grads, spring can provide us with an opportunity to reflect on our own careers, what makes us happy at work and keep ourselves honest about how to push ourselves and our teams to grow and be better.
Are We There Yet? M/H VCCP Production Crew Weighs In
Every week, Campaign asks industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. They know we're not there yet, but want to document the highs and lows as the industry slowly transforms for the better.
Can we make a motor oil meaningful? The Proof is in the Pennzoil.
Shell subsidiary Pennzoil is looking to highlight the fact that it’s the first motor oil ever to be made from natural gas – not crude – in its new campaign from agency partner M/H VCCP. The "Proof is in Pennzoil" initiative, which features the brand’s gas to liquid technology, was created about nine months after Shell wrapped up its competitive review process.
Creative Director Tony Zimney shares his perspective on Apple’s ‘A Little Company’ campaign
"When it comes to creative right now, Apple is king." Creative Director Tony Zimney shared with The Drum why he thinks Apple's 'A Little Company" is an effective and compelling example of brand storytelling.
A Manifestos Manifesto from Co-Founder, John Matejczyk
Manifestos. What a powerful way to use words. Moving, visceral prose that might otherwise be dry strategic language. Because you don't just need a marketing approach. You need to feel it. We all need to feel it. Then everyone does their part. The agency can talk to the marketing department can talk to the business units can talk to the regions. All through manifestos. Long live the manifesto.
Co-Founders John Matejczyk and Matt Hofherr capture their favorite Super Bowl ad in 53 words
It's Super Bowl time again, which means, for three hours on Feb. 3, viewers across the country will give commercials a chance—even though most Super Bowl spots frankly aren't much better than what we see from advertisers the rest of the year.
Creative team Adam Ledbury & Kelsey Wilkins share their take on our campaign for DoorDash
DoorDash, the on-demand destination connecting customers with their favorite restaurants through door-to-door delivery, is announcing the launch of its first integrated national TV campaign in the United States. The campaign, created in partnership with advertising agency M/H VCCP, will run across broadcast, digital, social and out-of-home channels from January 14th to March 31st.
ECD, Joel Kaplan shares his perspective on creative ideas that worked in 2018
It's been a year of transformation. The realities of project vs. AOR are coming into stark focus. At this point, everyone has pitched for the right to be recognized by procurement so we can be included in other pitches. The sudden rise of internal agencies has somehow turned into the sudden decline of internal agencies. Smaller budgets and higher expectations are a fact of life.
Our latest work for Audi transforms a 1,749-year-old cultural icon: Santa Claus
Santa Claus' personal brand, as a modern marketer might say, involves having a round belly and a messy grey beard. It is who he is—and has been this way since Coca-Cola helped popularize the modern version of Santa in the early 20th century.
How Agencies Across America Are Encouraging Employees to Vote in the Midterm Elections
We're joining agencies across America and encouraging our employees to exercise their voice and vote. The top two reasons why registered voters don't vote is 1. The line for their local polling place is too long 2. They can't get to their local polling place before/after work. We're removing that barrier and allowing employees to work from home to ensure they make their vote count. No excuses.
What’s in a name? John Matejczyk talks M/H VCCP
We aren't the first and certainly aren't the last agency to make headlines with a name change. Alphabet soup jokes aside, our founder John Matejczyk shared his thoughts with The Drum about what's in a name and how ultimately, M/H VCCP is an evolution of what clients need to succeed in a hyper-competitive world.
MUH-TAY-ZIK | HOF-FER has a new name: M/H VCCP
It's more than a medley of letters. It's an evolution of a creative agency that can harness the power of a global network. Introducing M/H VCCP
VCCP wins Grand Prix for “Agency of the Year” at Campaign’s Marketing New Thinking Awards
VCCP won the night’s other Grand Prix for Agency of the Year, on the back of four other wins across a trio of brands. And was the most shortlisted agency in the awards.
Staples’ School Supply Serenity Recognized As Ad Of The Month
We're thrilled to see the work working. MUH-TAY-ZIK | HOF-FER and Staples' Back to School campaign was recently recognized as Ad of the Month by YouGov for driving the largest increase in Ad Awareness among all brands.
No Professional Experience? No Problem.
Our Director of Talent, Katie Ramp, shares her pro tips on helping young talent stand out and get their foot in the door for ADWEEK's Grad Guide.
Cheers to Joel Kaplan, Our New Executive Creative Director
Joel's creative leadership over the past three years made his promotion to executive creative director a no-brainer for us. He's helped turn Audi into the most engaged with luxury auto brand on social, got the world to fear no mess with his work on Method, and was instrumental in winning the Staples back-to-school assignment. Congratulations, Joel!
M/H and Staples Launch Back-To-School Campaign
MUH-TAY-ZIK | HOF-FER and Staples this week launched the retailer's back-to-school campaign. Back-to-school shopping can be chaotic for everyone, with stores often running out of inventory. But not Staples. As the year-round "Back to School Specialty Store," Staples is the calm in the back-to-school storm, providing customers with extensive stock and staff expertise. Our campaign focuses on having a stress-free shopping experience, reminding customers that shopping at Staples is a one-stop shop for supplies, making things less hectic than what you'd experience at other retailers.
John Matejczyk on the One Piece of Art That Changed Everything for Him
Here's a fun one. Muse by Clio asked our Co-founder and Chief Creative Officer John Matejczyk to write a piece about art that inspired him. For him, the answer was a no-brainer -- Raising Arizona! Muse, for the uninitiated, is the newly launched content platform dedicated to creativity, run by former Adweek editor Tim Nudd.
How Audi, M/H and Reddit Grew Engagement for ‘Think Faster’
Ad Age looks at 'Think Faster' and how engagement for the series has grown over time.
Newcomer to Cannes? John Matejczyk and Other Festival Veterans Offer Advice
Digiday spoke with Cannes veterans, including our co-founder John Matejczyk, about the do's and don'ts of the years biggest ad conference.
Fast Company on What Cannes Tells Us About The Future of Advertising
Top ad execs, including M/H co-founder John Matejczyk, on why the industry’s biggest conference and awards show matters, and how it will point the way forward for the world’s attention merchants.
David Chang Reveals His Favorite Hot Sauce, Chef and Go-To Karaoke Song on ‘Think Faster’
Food & Wine featured Audi's "Think Faster" episode starring David Chang. From the article: "David Chang indulged the Internet by taking part in another Reddit AMA. This wasn't just any AMA, however. He wasn't comfortably seated behind his computer — oh no. Chang answered Reddit’s questions while riding shotgun in an Audi sports car, racing down a track at more than a hundred miles per hour."
‘A Nice Balance’: Audi Launches Reddit Campaign ‘Think Faster’ To Drive Conversation
Digiday takes an in-depth look at "Think Faster," our ongoing series for Audi. "Some brands have been shy to experiment with Reddit, but for Audi, it’s been a deep investment, and the continuation of its series lends credibility to Reddit as an ad platform," said Digiday.
Audi’s Latest ‘Think Faster’ Episodes Star David Chang and Liza Koshy
MUH-TAY-ZIK | HOF-FER, in partnership with Audi, Reddit and Pretty Bird, are launching two new installments of "Think Faster," the world's fastest AMA, featuring chef and restauranteur David Chang and YouTuber Liza Koshy.
How U.K. Real Estate Disruptor Purplebricks Is Staking Its Claim in the U.S.
Since it launched in the U.S. in 2017, Purplebricks has expanded into multiple cities, bolstered by an advertising campaign called "Real Misery," created by MUH-TAY-ZIK | HOF-FER. The work shows buyers suffer from a "phenomenon that Purplebricks describes as the feeling one experiences after paying 'too much in commission and get nothing more for your money,'" wrote The Drum.
M/H Wins Multiple Shorty Awards for Audi Work
We are thrilled to announce we’ve won a few honors in the Shorty Awards, which recognizes the most influential, popular and culturally relevant brands, organizations, agencies, campaigns and influencers across social media.
On St. Paddy’s Day, Lyft Riders Are In for a ‘Lucky’ Surprise
In our latest work for Lyft, we're bringing the luck o' the Irish to Lyft riders. Users who opt-in to Lucky Mode in eight cities will be picked up in a gold-wrapped car with a gold treasure chest waiting for them in the back seat. If they find the lucky key before the ride ends, they keep the treasure. In Boston, that may be tickets to see the Dropkick Murphys.
‘Puppies Crash Christmas’ Is the Yule Log Alternative You Need This Holiday
Harper's Bazaar tells readers that if they need some feel-good holiday video, Hulu has the answer with "Puppies Crash Christmas."
These Anarchist Christmas Puppies Are the New TV Fireplace
Well, that's quite a headline, Vogue! We're thrilled the venerated fashion bible featured the festive work we created with Hulu, "Puppies Crash Christmas." It's exactly what it sounds like: extremely cute puppies in Christmas costumes destroying a living room brimming with holiday decoration. Vogue can't handle the cute.
Olivia Munn Freaked Out on 130 MPH Test Drive
USA Today perfectly summarizes Olivia Munn's experience of Audi's "Think Faster": "Olivia Munn is a trooper. She was clearly not fully prepared for the emotions and g-forces associated with cruising around a race track at 130+ miles per hour - much less doing it while answering random Reddit users' questions - but she survived."
Audi, Reddit Enlist Olivia Munn, Issa Rae For ‘Think Faster’
MUH-TAY-ZIK | HOF-FER, in partnership with Audi, Reddit and Pretty Bird, are launching the next two installments of "Think Faster," the world's fastest AMA, on Dec. 5 and 6. Guests this time are actor Olivia Munn and Issa Rae, star of HBO's "Insecure." Hosted by Selema “Sal” Masakela, Munn and Rae ride in the passenger seat of an Audi R8, where they will be challenged to answer viewers’ questions at speeds up to 130 mph.
Lyft Goes Into ‘Strange Mode’ with ‘Stranger Things’ Activation
MUH-TAY-ZIK | HOF-FER worked with Lyft on a fun in-app experience for the launch of everyone's favorite nostalgic 80s show, Stranger Things. Car icons in the app featured references from the show, including Christmas lights and Dustin's hat.
House Buyers Have A Misery Revelation In U.S. Debut Work For British Realtor Purplebricks
U.K. online real estate firm Purplebricks is launching in the U.S., with a campaign created by MUH-TAY-ZIK | HOF-FER that shows the "real misery" homebuyers and sellers feel when they realize they could have saved time and money with the brand.
Adam Scott and Elizabeth Banks Took Questions From Reddit While Driving an Audi at 115 MPH
MUH-TAY-ZIK HOF-FER creates a high-speed AMA. To promote the new Audi Sport performance models—and, of course, the stars’ newest projects (Fox’s Ghosted for Scott, Pitch Perfect 3 for Banks)—agency MUH-TAY-ZIK HOF-FER put the actors behind the wheel of a 2018 Audi TT RS to answer fan questions while navigating a race track at speeds upward of 130 mph.
Elizabeth Banks hilariously did a Reddit AMA while zipping around a race track
Before she even got in the car, Elizabeth Banks’ anxiety was showing as she prepared to do a Reddit AMA – or Ask Me Anything – while breaking 100 miles per hour at Willow Springs International Raceway in California.
Audi’s Reddit ‘Ask Me Anything’ with Elizabeth Banks Goes 130 Mph
Reddit is accelerating its advertising relationship with Audi. The luxury vehicle brand is partnering with celebrities Elizabeth Banks and Adam Scott on a live-streamed version of its popular "Ask Me Anything" series, known as AMA.
This Campaign for a Key-Copying Machine Could Come Straight From Silicon Valley
KeyMe Has Installed Kiosks All Over New York. At first glance you wouldn't think there was much comparison between the boring task of getting your keys copied and the latest tech announcement from Silicon Valley. But the introductory campaign for key-copying startup Key Me spoofs Apple-style language to get across the message that the brand is disrupting the industry in a way that could change your life.
Welcome, Teri Miller!
We are thrilled to welcome our first managing director, Teri Miller. Teri joins us from Heat, where she spent the last 8 years. At Heat, she was hired to oversee the agency’s account team, and later became Heat’s director of marketing. Here at M|H, she’ll be overseeing the agency’s day to day operations, working closely with the account management, new business and marketing teams to guide the agency’s growth.
M/H’s Joel Kaplan Named to AdWeek’s Creative 100
Adweek's Creative 100 came out and our very own Joel Kaplan has made the list. This year's list is broken into smaller subgroups with Joel being part of the top 18 Executive Creative Director and Group Creative Directors. While at M/H, Joel has helped lead efforts for Netflix, Method, Audi among others. On Netflix, Joel (with partner Tony Zimney) and team helped create 'Netflix or Study', which used a guinea pig to tell college students whether they should watch Netflix or study for finals. Joel has also been a driving force on method home (also with Tony), where he and team created the 'Fear No Mess' campaign, which encouraged mess making with beautiful imagery. Congrats Joel!
MH Launches Effort for Clover Sonoma
When most people think of Sonoma County, they think of wine. California dairy brand Clover Sonoma, based in Sonoma County, recently rebranded from its old name, Clover Stornetta. We wanted people to rethink Sonoma county, so our work for the brand, launching today, recasts Sonoma not as wine country, but as milk country, by cleverly poking fun at typical wine advertising and snobbery. Our work will include outdoor, digital videos, banner ads, print ads, digital radio and paid social ads, along with organic social content.
50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous
Congratulations to our own, John Matejczyk for making the Adweek list of creative superstars."A veteran of Y&R, Goodby Silverstein (twice), Fallon, BBH, TBWAChiatDay and 180LA, Matejczyk in 2009 opened Muh-tay-zik Hof-fer, which has produced breakthrough work for Google, Netflix, Audi and AAA. "There is always a way," he says. "A way to pull it off, a way to make a brand fresh, a way to solve a problem. The best work is always the result of persistence." That dogged approach crosses styles and mediums, from the Super Bowl (for SoFi) to the murkier corners of the internet. Recent hits include turning wifi network names at the New York Auto Show into Audi attack ads on BMW; holding a 24-hour video-game auto race on Twitch for Audi (synced to the real-life Le Mans race); celebrating glorious messes for cleaning brand Method; and Periscoping a guinea pig whose movements in a cardboard box amusingly advised college kids whether to study or watch Netflix."
Meet M/H’s Newest Lineup
Marisa Buss joins M/H as a Group Account Director. She started her career in advertising in LA and has worked at a lot of creative-driven agencies in SF, including mono, Pereira & O'Dell, Venables Bell and BSSP. She was born and raised in SF -- four blocks away from her last apartment, 5 blocks away from where her dad lived when he met her mom and 10 blocks from where she lived at the time. Marisa loves weekend day trips, wine tasting in Healdsburg and baking. Tahoe is her happy place and the coolest place (literally) that she's ever visited was Iceland.
Method Leaf-Blows a Birthday Cake and Makes Other Unholy Messes in These Fun Ads
"Method's brand's new "Fear No Mess" campaign, which might be less pithily articulated as "Make as Big a Mess as You Possibly Can," features immaculately dressed heroes finding inventive ways to trash beautifully designed rooms in a series of TV ads. The general theme of each :15 and :30 is food fights taken to extremes. Agencies MUH-TAY-ZIK HOF-FER and Essence created the campaign, which launched last week in Boston, Chicago and San Francisco. The brand's marketing team is framing it as celebration of the joy of getting dirty, with a deliberately fashionable presentation meant to position Method as a lifestyle brand, a contrast to more staid marketing from environmentally friendly competitors." Check out the full article on AdWeek and read see more about the campaign on Creativity and AdAge.
Launching the Anti-Bank in a Sea of Powerful Anti-(Actual) Banks
SoFi is a modern finance company, not a bank. They have members not customers and they operate in a fashion that is fundamentally unique to the finance category – a category that is dominated by large, traditional banks. Starting with limited awareness, we were up against some of the biggest media spenders in the world and many of these organizations already claim to be “anti-bank.” We needed to achieve mass awareness and understanding for an unknown brand’s products and unique positioning.
The Wi-Fi-Jack
If you’ve ever been to an auto show you’d know that the Wi-Fi is weak and in short supply. Together with Audi, we used this to our advantage at the New York International Auto Show by poking fun at BMW and proving that the A4 is vastly superior to the 328i.
Audi is trolling the competition with its Wi-Fi at the New York Auto Show
Well, that's one way to take a swing at the competition. If you're out on the New York Auto Show floor and near the Audi booth, you'll be able to pull up a list of open Wi-Fi networks hosted by Audi. However, an automaker offering free, powerful Wi-Fi isn't the story. That's because the Audi has named its open Wi-Fi networks with short messages directed at its follow German luxury automakers. Specifically, one line at a time, Audi lays out how its new A4 sedan stacks up against the competition.
Audi Set Up Free Wi-Fi at the New York Auto Show, and Look What the Networks Are Called.
Audi hits the New York Auto Show this week with the message that its A4 has surpassed the BMW 328i in many areas, like horsepower, acceleration and technologies including lane assist and CarPlay. And it's taking some shots at BMW with a sly technology hack as well.
Audi ‘Wi-Fi-Jacks’ the New York Auto Show
While the BMW 328i has long been seen as top player in its class of luxury automobiles, the Audi A4 is looking to take its place with a fresh redesign and a clever tech-minded campaign at the New York Auto Show. Starting today, the brand has "wi-fi-jacked" the annual auto event, giving free and robust wi-fi access to all attendees. The networks, however, happen to have some curious names.
Look here: We have new faces at M/H
Jeremy Diessner comes to M/H as associate creative director. He is a Minnesota native (our third in the office) who grew up skiing at a small hill called Buck Hill and eventually moved to Colorado and skied more. It’s basically the plot from Aspen Extreme. Other likes include his children and sandwiches. Grievances include exact change, when people say “it is what it is”, and pouring coffee into the trash at coffee shops. "You can’t just pour hot coffee into garbage. It’s gross." Dually noted, Jeremy.
MUH-TAY-ZIK | HOF-FER Launches ‘Tested on Humans’ for OXO
"Integrated agency MUH-TAY-ZIK | HOF-FER launched a new campaign for household goods brand OXO entitled “Tested on Humans.” The campaign, which marks OXO’s largest advertising initiative since 1996, launched today in the Boston and San Francisco markets and will feature OOH, audio, influencer, and paid social components supporting the digital ads."
SoFi Debuts
For the innovative online lender SoFi, we have been busy creating work across virtually all media: TV, OOH, radio, social, and digital. Rather than using backward-looking scores like FICO, SoFi instead offers loans and increasingly more financial products to people who show promising futures. For these customers, they come alongside them through thick and thin, even offering career counseling.
SOFI POINTS OUT ‘GREAT’ PROSPECTS IN ITS DEBUT SUPER BOWL AD
In its first Super Bowl spot, loans company SoFi is pretty frank about what kind of customers it gives great rates to -- and it's not everyone. The spot pans from a street scene to a cafe, with voiceover giving its verdict on whether the various people passing -- joggers, customers, even a baby -- are "great" or "not great."
SoFi: The Ad Campaign That Launches The “Beginning of a Bankless World”
"Bankless world? Yes, SoFi, is a leader in marketplace lending and the largest provider of student loan refinancing, and they want you to see a brighter future. With MUH-TAY-ZIK | HOF-FER they created this campaign, projected onto bankings old buildings, to show you the light."
Why a Digitally Savvy Finance Brand Decided to Go ‘Old School’ With a Super Bowl Ad
Despite some initial skepticism about whether it was the right move, financial services company Social Finance, or SoFi, is now all in on the Super Bowl. Part of a larger introductory campaign from creative shop Muh-tay-zik Hof-fer, one 30-second ad will appear during the game, with another running shortly before kickoff. The in-game spot looks to give consumers a taste of what exactly SoFi is and how it is different from traditional banking.
Financial Startup SoFi Banks on Super Bowl Buy to Raise Awareness
"In advance of the game, SoFi plans to run some out-of-home ads devoted to the idea of a bank-less world. It will also promote the effort through social media, print media and podcasts. The brand will produce seven spots carrying the "Great people" message and two "Bank-less" world commercials. (Below, one of the "Bank-less" world spots, which has already started airing.) SoFi worked with San Francisco-based Muhtayzik Hoffer on the campaign. This is the first large-scale marketing effort for the lender, which has received $1.4 billion in funding from investors."
A Few Can-Can Doers Join M/H
Paul Domingo is Cuban, but also from Tennessee, making him the most un-Tennessean Tennessean ever, probably. He also don’t really drink a lot of coffee, which makes him the most un-Cuban Cuban ever, probably. He recently graduated from Creative Circus in Atlanta and joins M/H as an art director for SoFi.
Munching In: Meal Delivery Service Launches First Branding Campaign
Chef-designed ready-to-heat meal delivery service Munchery has hired MUH-TAY-ZIK | HOF-FER (pronounced just like it looks) to develop its first campaign to broaden brand awareness, acquire new customers and motivate existing customers to buy more products. The campaign is titled “Dinner Is Home.” In a nutshell, according to the agency, the idea is to convey the notion that people love their homes and “moments made possible by having the best ready-to-heat meals delivered to your door.”
Munchery – Dinner Is Home, Billboards (2015)
"Ad agency MUH-TAY-ZIK HOF-FER has created a fully integrated campaign for Munchery, a ready-to-heat food delivery service. Titled ‘Dinner Is Home,’ the idea is about loving your home and the moments made possible by having the best ready-to-heat meals delivered to your door, not just the fact that it's convenient.
Three More Twirl into M/H
Arthi Veeraragavan has lived in Montreal (where she was born), and New Orleans, but primarily grew up outside of Boston. She moved to San Francisco almost 5 years ago to work at Goodby, Silverstein + Partners. She love lipstick, running, and making candles. Now at MTZHF, Arthi is excited to help dig into all things measurement for our clients.
A Trio of Ladies Join M/H
Jessica Bedussi is joining MTZHF as community manager for Audi from Ignite Social Media in Raleigh, North Carolina. No stranger to social media or automotive, Jessica has worked with brands like Dodge, Samsung and numerous consumer-packaged goods. Jessica is a card-carrying crazy cat lady, with two cats of her own. She also has mild obsessions with Harry Potter, tacos and coffee.
MTZHF Featured in Communication Arts Magazine
We are honored be recognized as the featured agency in the July/August 2015 edition of Communication Arts Magazine. A few months ago, we invited CA journalist Julie Prendiville Roux to spend a few days in the office and witness firsthand what we do here day in and day out. She interviewed a handful of our creatives, strategists, and account team leaders about our rapid content creation theories, evolution of the agency, and our perspective when it comes to staying relevant in the mix of traditional, social, and digital work.
Previously Owned By a Gay Man featured on If It’s Hip It’s Here
For those who aren't up on design publications, "If It's Hip It's Here" is exactly what it sounds like - a curation of the latest and greatest in all design related disciplines. One of our clients, Previously Owned By a Gay Man, was featured as a company that's turning the consignment store business on its head by taking good taste to the web. Here's to being noted as one of the best!
MUH-TAY-ZIK | HOF-FER Hires Former TBWA Creative as ECD
Full-service ad agency MUH-TAY-ZIK | HOF-FER announced the appointment of Jay Berry as executive creative director. In the position, Berry will work with co-founder, executive creative director John Matejczyk to oversee the creative department.
MUH-TAY-ZIK HOF-FER and AAA Explain How Car Insurance Works
In a new campaign launched this week to promote AAA of Northern California, Nevada and Utah, San Francisco’s MUH-TAY-ZIK HOF-FER aims to explain what, exactly, insurance providers can do for consumers beyond saving them 15 percent. The M/H team turned to “authentic and relatable moments” to better position the client in consumers’ minds.
One Madam and MAdam: M/H’s Freshest Three
Kathryn Macleod joins us from a media agency in Newport Beach where she worked on the UnitedHealthcare account. She decided to move north to the better half of California where she works at M/H as assistant account manager for Audi. Her interests include jewelry making and she really loves picnics (and she’s single, so boys get your cheese plates and wicker baskets out of storage).
Why Maker Studios Chose This Agency for Its Ad-Buying Service
"San Francisco-based MUH-TAY-ZIK | HOF-FER becomes the first independent agency to gain access to Maker Select, which allows media buyers to purchase ad space on the network's 55,000 YouTube channels, as well as any other YouTube channel. Maker Select, introduced at the company's NewFront presentation in April, also offers Nielsen Online Campaign Ratings."
TheNextGag Interviews the agency Co-Founders
TheNextGag, a french advertising website showcasing creative advertising, interviews Matt Hofherr, Co-Founder and Director of Strategy, and John Matejczyk, Co-Founder and Executive Creative Director. They talk about Cannes, sports marketing with the Golden State Warriors, social media rapid content creation, and the latest work for Audi of America. John and Matt also get personal about soccer and the size of their agency.
Creativity Editor’s Pick: Desk.com ‘Opportunities’
Office staff get excited about terrible customer service in a funny B2B Ad. Desk.com spot by MUH-TAY-ZIK | HOF-FER will make you smile.
Desk.com hilariously turns every customer service problem into an opportunity.
Desk.com came to MUH-TAY-ZIK | HOF-FER with one, simple request: Position Desk.com as the #1 customer service solution for fast-growing SMBs. Like all businesses, SMBs have to deal with complaints, shipping issues, lost messages and bad reviews. They just don’t necessarily have the resources to manage the barrage of emails and phone calls that go along with it. In short, they’re completely overwhelmed. But what if they had a customer service tool so easy and great it made every customer interaction an opportunity to give great customer service?