Snap Launching Sponsored World Lenses


Last week, Snap’s Imran Khan announced the launch of Sponsored World Lenses at Advertising Week, highlighting launch partners Warner Bros and Bud Light.

This means brands will now be able to create their own versions of Dancing Hot Dog.

The possibilities are seriously endless for brands. The lenses could be used as a fun way to communicate a brand message or be used as a way to show the product via virtual showrooming. World Lenses anchor the object, letting you walk around the virtual 3D image.

Brands will be able to buy 3D World Lenses directly from Snap. They can either be run as a national campaign, as a targeted audience lens aimed at a certain age, gender or interest-based demo, or as a swipe up attachment for any standard Snap Ad.