Stitch Fix Launches New Effort



by Maureen Morrison

Six-year-old Stitch Fix last week expanded its marketing efforts to reach a broader audience with its first national campaign — including its first TV ads.

Though TV might seem like too traditional a route for startups like Stitch Fix, it’s a crucial medium for expanding brands.

We created the campaign, opting to use the TV ads to highlight the personalization Stitch Fix offers and tell the brand’s story through a Stitch Fix stylist’s point of view.

The ads are running now across national TV buys, but keep an eye out for social ads and posts on Facebook and Pinterest as well.

See more on the campaign in this Ad Age feature.