What’s Old is New!
By: Emily Menken
In addition to sparking record deals and virality for up-and-coming Gen Z artists, the Internet has proven once again that it has the power to drive popularity -- even retroactively.
Tapping into the formulaic “reacts” style video (for example, infants trying wasabi for the first time), two 22-year-olds filmed themselves listening and reacting to ancient history: Phil Collins’ song “In the Air Tonight”. Per one twin, “I’ve never seen nobody drop the beat three minutes in the song!”
Because the twins’ reaction was so hilarious and adorable, their video reacting to the music has gone viral. And as a result, the Phil Collins song has gone viral again, too. Per Rolling Stone, “On Friday and Saturday, ‘In the Air Tonight’ saw an increase in sales of over 1,100 percent compared to the previous two days. The song saw over 4,600 digital sales in those two days.”