Pinterest Builds Toward A More Inclusive Future
By: Megan Ross
As the illustrious Dolly Parton stated last week: “I understand people having to make themselves known and felt and seen.” Thankfully, Pinterest agrees, and unveiled new visual skin tone technology — yet another step toward the platform becoming a more inclusive space for all. We LOVE to see it!
This new tech, which includes more skin tone ranges, helps Pinners (400M+ a month) get better, more inclusive search recommendations within the platform. This adds to Pinterest’s previous 2020 inclusivity initiative, the TryOn AR lens, which lets users of all skin tones try on makeup before they buy it.
Pinners go to the platform to feel inspired — and Pinterest continues to take action to be a positive space for all. They banned political ads back in 2018, and cracked down big time on COVID-19 misinformation earlier this year (only allowing news from the CDC and WHO).
In short, we stan.