Monolith and Memes
By: Jade Spadoni
2020, ah what a year it’s been. Just when we thought it couldn’t get any more strange, it outdoes itself, and this time in the form of a mysterious shiny monolith. On November 24th, we were alerted via our Twitter feeds that a strange metal structure appeared in the desert of Utah. While images of the monolith (and questions regarding its origin) circulated around Twitter, users began to swap out the monolith with other items and they did not disappoint (thank you Guy Fieri for this gem). Of course, brands and their social media managers didn’t miss a beat and took the opportunity to join the conversation. Big name brands such as McDonald’s, Home Depot, Southwest Airlines, and Walmart are among those that have joined in with sharing memes of their own and in normal 2020 fashion, things are getting weird (we’re looking at you Home Depot). Personally, McDonald’s redesigned Monolith with Oreos’ response is my favorite so far.
In addition to brand’s sharing their memes, Ripley’s Believe It or Not is offering a $10,000 reward to the person who comes forth as the owner of the bizarre structure or who can share information on where to find it.
And, as if this story couldn’t get any more strange, as of today, the monolith in Utah has been removed, and as of December 1st another has mysteriously appeared in Romania.
Who (or what) do we think is behind this? While it looks man made, I’m not dismissing the idea of a not-of-this planet artist (cue aliens guy from Ancient Aliens).