Years in Review Show What Was On Our Minds in 2020
By: Ben Thomas
I think we can all agree that 2020 has been…a year. And as we stumble towards the finish line, social platforms are releasing their years in review, providing a data-driven snapshot of what we talked about and posted, what we liked and who we swiped on. Unsurprisingly, content and interactions coalesced around the three defining events of 2020: the pandemic, the presidential election and the Black Lives Matter movement.
Tinder’s Year in Swipe showed that - in lieu of real life dating - people flocked to the apps in record numbers to get their socially distanced date on. Tinder bios became an expression of political affiliation, a show of support for social justice, and weirdly a place to talk about Tiger King (doesn’t that feel like forever ago?)
Twitter’s #ThisHappened recap of the most liked tweets and retweets, trended hashtags and most used emoji followed a similar pattern; COVID, Black Lives Matter and politics were the most tweeted topics. It also became a platform of support, with tweets expressing gratitude up 20% globally. Similarly, over on GIPHY, the top 25 most viewed GIFs of the year were dominated by messages of love, encouragement and solidarity.