By: Jessica Bedussi
Last week, six organizations banded together urging brands to pause Facebook advertising in July. The ADL, the NAACP, Sleeping Giants, Color Of Change, Free Press, and Common Sense all cited a history of the platform “amplifying the messages of white supremacists, permitting incitement to violence, and failing to disrupt bad actors using the platform to do harm.”
The campaign, called #StopHateForProfit, urges brands to stop all Facebook and Instagram spend to pressure the platform into adopting stricter policies on racist and hateful speech.
The boycott includes a list of recommended product changes for Facebook. These focus on three categories:
Supporting people who are targets of identity hate
Stopping ad revenue generation from misinformation and harmful content
Increasing safety in private Facebook Groups
So far, a number of brands including The North Face, Patagonia, REI, Ben & Jerry's, Eddie Bauer, and Upwork, have co-signed, agreeing to pause all Facebook and Instagram spend for the month of July.
Facebook has historically ignored these types of requests. However, with a number of brands collectively withholding millions of dollars, the platform may be forced to make a change.