Sunnier Side Of The Home Office – May 6, 2020

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"X Æ A-12 Musk"

- The name of Tesla and SpaceX CEO Elon Musk and Singer Grimes newborn son. They breakdown the meaning here. Read below to see what else Elon Musk is up to. 

Down-ballot Candidates Finding Their Voice Digitally
By: Jiho Chung

Social distancing has taken a toll on down-ballot (local) political candidates with their 2020 campaigns, which traditionally have been based on grassroots, in-person approaches. With those outlets now closed off, they are depending on solely digital campaigns and tapping into a (new) different skill set: engaging in conversation strictly and consistently on Zoom calls, Facebook/Instagram live streams, and other social media platforms.

For most, local candidates are still learning how to navigate on social platforms and develop meaningful dialogue with supporters, opposers, and those on-the-fence alike. As cited by the National Democratic Training Committee, “the vast majority of campaigns run on $2,500, maybe $5,000” resulting in little exposure at best. And, in short, the vast majority aren’t sure what they’re doing; regularly trying a slew of different social media tactics and seeing what works or doesn’t hoping to bend social media platforms' algorithms despite being weeks into their campaigns. However, for those who are leveraging celebrity endorsements and tapping into large follower bases, it’s been paying dividends including Rep. Joe Kennedy III (D-MA) where his opponent Sen. Ed Markey (D-MA), in contrast, has “stronger progressive credentials with a coveted AOC endorsement” but comparably much lower social presence.

For better or for worse, candidates who can adapt to the new digital terrain are most likely to turn the tide and become poised to win. I guess in a way, they’ve become what they always wanted to become: an influencer.

The Power of Your Brand/Voice
By: Natalie Chaney

Many of us are familiar with the way Tesla’s CEO uses Twitter. Over the past week, we’ve seen a variety of tweets filled with hot takes ranging from urging the government to give America their freedom back, to claiming he is going to sell all of his personal possessions, and of course the introduction of his newborn’s name (See above).

Last Friday, Elon Musk turned to twitter once more to say “Tesla stock price is too high imo.” Though it’s still up in the air as to whether this tweet violated the agreement he made with the U.S. Securities and Exchange Commission last year, the reaction was quick to the punch.  Less than half an hour later, Tesla stock prices were down by nearly 12%. 

In a society that’s made a drastically digital shift over the past few months, our social media presence, and how we use it, has become more powerful than ever. With more eyes on brands and their leaders, it’s more important than ever to ensure our content is purpose-driven. Our rule of thumb? Before posting, always ask: What do you want your audience to gain?

Read more: here

Today’s Must-Have Accessory: the Face Mask
By: Emily Menken

From upscale to retail, fashion is facing coronavirus-induced change, impacting institutions like GAP and J Crew. One example of coronavirus’ impact? The ubiquitous face mask. To help consumers express themselves, brands across the spectrum have released masks in a variety of prints, colors, materials, and themes. Per the latest Lyst quarterly report, there was a “496% surge in searches for face masks in the last quarter” - with Off-White’s new mask selling out instantly

Face masks first hit the streets in late March in the form of the very rare N95 and the common cloth, homemade face mask. Since then, state governments across the country have mandated that masks must be worn in public spaces like grocery stores and pharmacies. With that requirement has come the rise of “face mask fashion”. 

Initially, only smaller brands were able to shift their business models. For example, sustainability-focused Reformation began producing masks in a partnership with the City of Los Angeles and LA Protects: “an initiative to organize local manufacturers to make five million non-medical masks for brave people doing essential work, ensuring medical grade masks can be available to healthcare workers”. 

Newcomers include upscale denim brand Rag & Bone (donating $5 per sale to City Harvest) and Alice & Olivia (donating one mask for every mask sold). Most recently, Disney hopped on the bandwagon with limited-edition Star Wars face masks - one featuring fan-favorite Baby Yoda. Not only is Disney donating face masks to families in underserved communities, but they donated $1M of profits to the cause.

A recent study was conducted and found that 65% of the population now working from home felt their work productivity has increased. And yet, 66% prefer working in the office or workplace over working from home.