Custom Oreos Are Here
By: Emily Menken
The only thing that goes better together with milk than Oreos? A custom Oreo.
Today, Oreo launched OREOiD, a new customizer program that allows cookie monsters to personalize creme colors, chocolate dips, sprinkles, prints, and packs. Customizers like this can drive renewed brand love and sales: note the NikeID model, one of the first of these programs. The cool-factor of sliding on custom shoes made a more premium price tag easy to swallow, allowing Nike to increase their direct to consumer marketing.
Oreo’s new “cookie experience” also hits on cult-like obsessions with limited flavors. For example, the Game of Thrones Oreo sold out immediately upon touchdown at Target. Limited edition flavors like Peppermint Bark, Gingerbread, Wasabi, and Hot Chicken Wing are compiled into Oreo “power ranking” lists.
OREOiD’s launch also coincides with worldwide coronavirus cases and the holiday season. Family reunions might not be CDC-permitted, but custom cookies say “I love you, Mom and Dad” just as much as a red eye flight during flu season does.