Tell Em Jack Sent You
By: Emily Menken
Travis Scott is a Gen-Z darling whose record-breaking Fortnite concerts and cult following delight anyone who is even casually on the Internet. His latest escapade is a highly-anticipated McDonald’s partnership, named after Travis Scott’s record label, Cactus Jack.
The collaboration features a merchandise collection with limited edition apparel and swag, a TV commercial, and Travis Scott’s signature order: “a Quarter Pounder With Cheese, fries with BBQ sauce and Sprite” called “the Travis Scott Meal”. Publications across the board, from Food & Wine to Complex, are taking note.
A week after the debut, the special meal is already selling out, with franchisees running out of ingredients. McDonald’s released a statement to USA Today: “In fact, it’s been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal.” Note: The last time McDonald’s had a celebrity meal was in 1992, featuring Michael Jordan.
The partnership is causing a scene, literally. Mr. Scott visited a McDonald’s in Los Angeles, starting an Instagram Live to update fans. 500 came (several unmasked). As such, Scott and the McDonald’s location have been fined for “failing to obtain event and filming permits”.
Today (9/16), McDonald’s launched the Spicy Nugget, which will be sure to prompt even more e-boys and -girls to join the drive-through line. The brand is offering “spicesurance” for the spicy treat (in the form of a free 6-piece Classic Nugget) just in case the consumer is too weak for spice.
Food collaborations might be 2020’s biggest trend: Charli D’Amelio and Dunkin Donuts also released a signature item. Charli has the highest follower count of anyone on TikTok (not an exaggeration). "The Charli" is a concoction of cold brew, whole milk, and three pumps of caramel swirl.