LinkedIn Stories: The New Elevator Pitch?
By: Jiho Chung
In an effort to refresh its practices of recruitment and networking, LinkedIn rolled out to the United States and Canada last Thursday: “Stories,” the ephemeral content vastly popular on social media platforms such as Snapchat, Instagram, and Facebook. Like the major social media giants, LinkedIn Stories includes messaging (including emojis) to first degree connections and soon, integration with teleconferencing programs like Zoom, BlueJeans, and Microsoft’s Teams along with rendering in LinkedIn search results.
Although recognized as an aging platform, Stories among other updates (i.e., softer, better consumer-minded site redesign) couldn’t have arrived at a more opportune time as the economy is recovering especially for recent post-secondary education graduates during a pandemic.
Also, unlike the major social media platforms, brands can now share robust testimonials that advocate a company’s set of values and strengths as opposed to reviews found on Indeed and Google per se, and leverage it as a source of content marketing to define a company’s mission statement in a more interactive, digestible way. With advertising on the horizon for these updates, many especially small businesses and start-ups can later aim to have LinkedIn bring a more targeted audience at a greater scale and efficiency.
However, what can substantiate its refresh and updates is a sweeping change required internally with its staffing infrastructure and resources having worked on several LinkedIn campaigns and experiencing a severe lack of customer support. We can only hope that this isn’t just new paint on an old house but rather a gut job that LinkedIn needs now more than ever.