Sunnier Side Of The Office

Megyn Kelly Takes on Bill O’Reilly Via Her NBC Show

In a rare move at the network level, current NBC and former Fox News host Megyn Kelly used her show to take on her former colleague, Bill O’Reilly.

Kelly’s comments came on the heels of a NYTimes report published Saturday, revealing that Mr. O’Reilly paid Lis Wiehl, a former Fox News legal analyst, $32 million to settle sexual harassment allegations — the largest of O’Reilly’s known payouts to date.

After referencing the $32 million sum, Ms. Kelly said, “That is a jaw-dropping figure.” Referring to Ronald Goldman and Nicole Brown Simpson, she added: “O. J. Simpson was ordered to pay the Goldman and Brown families $33.5 million for the murders of Ron and Nicole. What on earth would justify that amount? What awfulness went on?”

Bill O’Reilly has positioned himself as the victim in all this, saying the allegations are false and nobody ever complained about his behavior throughout his career.

To that Kelly said “O’Reilly’s suggestion that no one ever complained about his behavior is false. I know because I complained.”

See Kelly’s piece here.

Get the NYTimes “The Daily” audio coverage along with backup info of the story here.

Barstool Gets ESPN Show. ESPN Cancels After One Episode

ESPN has canceled ‘Barstool Van Talk’ after one episode after it made its debut last Tuesday at 1 a.m. ET on ESPN2.

The show was an adaptation from Pardon My Take, which has stayed at the top of the podcast charts since its launch in February 2016.

ESPN was criticized by some when the show was announced due to Barstool’s “bro” content approach, which ESPN (a Disney company) does not want to associate with.

ESPN President John Skipper issued the following statement:

Effective immediately, I am canceling Barstool Van Talk. While we had approval on the content of the show, I erred in assuming we could distance our efforts from the Barstool site and its content. Apart from this decision, we appreciate the efforts of Big Cat and PFT Commenter. They delivered the show they promised.

The show did well in its first episode by averaging 88,000 viewers. The lead-in for the show drew 61,000 viewers and the lead-out had 39,000 viewers.

My speculation: ESPN’s decision comes down to their unwillingness to work with Barstool Founder and “El Prez” Dave Portnoy, the root of ESPN host Sam Ponder’s criticism.

See Barstool Van Talk episode 1 here.

Herbs, Spices, and Social Buzz

by Melissa Santiago

Last week, a Twitter user noticed something interesting about the KFC Twitter account. Apparently, they were following 6 men named Herb and each of the Spice Girls—11 herbs and spices.

According to KFC via Adweek, “Our vault was getting cleaned so I thought the best place to keep the secret recipe was on Twitter,” said Bentley McBentleson, digital marketing manager for KFC U.S. “‘No one’s going to look at who we’re following!’ I thought. Boy was I wrong. I’ve made a huge mistake.”

Their agency, Wieden+Kennedy, had a more transparent response: “We planted this on Twitter over a month ago…Sometimes you just have to put stuff out into the universe and cross your fingers that the internet will work its magic.”

Brands often rely on celebrities, athletes, influencers, and expensive ad buys to get gain social buzz. Most major social platforms have limited organic reach for brands, but the good news is there are creative ways for brands to make a cultural impact without Super Bowl ad-sized budgets.