Sunnier Side Of The Office

Facebook Provided Targetable Political Segments for 2016 Election

BuzzFeed News released a document provided by Facebook to political advertisers in the 2016 election showing a targetable breakdown of the political segments of the U.S.

BuzzFeed reporter Alex Kantrowitz (and subscriber to this newsletter, hey Alex) writes, “Facebook carved the US electorate into 14 segments — from left-leaning “youthful urbanites” to a pro-NRA, pro-Tea Party group it bizarrely labeled as “the great outdoors.” It detailed their demographic information — including religion and race in some cases — and offered them to political advertisers via Facebook’s sales teams. For advertisers using Facebook’s self-serve platform, the segments could be reached by purchasing larger bundles ranging from “very liberal” to “very conservative.”

Facebook has made efforts to distance itself from playing a direct role in the election by saying it’s not a media company since, “itself doesn’t produce news content, it can’t be a media company.” This document shows there is an active role being played. And as you can see from this 60 Minutes episode, the Trump campaign actively took advantage of the tools at their disposal.

See the full Kantrowitz piece here.


YouTube TV Ads Incorporate Live Footage

YouTube TV ran a 2-minute ad that incorporated live content to promote their live TV product in game one of the World Series last week. Just before the game began, live pregame commentary from Fox announcers Joe Buck and John Smoltz morphed into the 2-minute pitch for YouTube TV. The 2-minute ad then featured Fox content available via YouTube TV.

Building live elements into ads is a growing trend. In Super Bowl LI in February, Tide ran an execution that was meant to seem live but was actually pre-recorded.

Check out the World Series Live YouTube TV ad at the top of this AdAge story.


This Week In Social: Google’s Emoji Meltdown

by Melissa Santiago

Emojis play a large role in most mobile and social media communication for individuals and brands. One emoji, in particular, is causing a bit of meltdown on Twitter: the cheeseburger.
According to The Verge, it’s “up to each company to decide how it wants to render the two buns, meat patty, and cheese; usually lettuce and tomato, too…” to determine what the emoji will look like on different operating systems. Most of operating system’s depictions of cheeseburger emoji are quite similar and they all have one thing in common—except for Google’s.

Google’s version depicted the melted cheese on the bottom bun under the burger and the internet is not happy about it. Amidst the controversy, Google CEO has responded via Twitter that he will, “drop everything” and address this grave misrepresentation of the cheeseburger.

Thankfully he is taking this seriously because nothing is as important as how fast food items are depicted via very small pictures in text message conversations between two people with Google phones.