The Great Meme Purge of 2019
By: Jessica Bedussi
You know the drill. You open Instagram, scroll until you land on a meme, burst out laughing, and immediately send to your closest friends.
According to Instagram, meme content is shared seven times more than non-meme content. These accounts are helping boost the overall platform’s engagement and keep teenagers, a heavily sought after demographic, on the channel.
This is why it came as a surprise when, at the end of July, Instagram deleted more than 140 meme accounts with no warning.
Creators were devastated to find the countless hours they’d spent curating their brand were all gone and went to Twitter to announce their news. Instagram eventually made a statement citing these accounts violated the terms of service but didn’t specify why.
This isn’t the first time meme channels have come under fire with accounts like FuckJerry and beigecardigan accused of stealing other’s content without consent or attribution. This debate continues with people taking both sides.
Instagram is attempting to do a better job of creating clearer direction and relationships with meme accounts and announced they’re hiring a strategic-partnerships manager to focus on meme accounts and digital publishers.
Who knows what the future of meme accounts will look like on Instagram, but hopefully they focus on smaller creators and not just large accounts.