A New Reality for News
By: Ben Thomas
I recently read an article that made me rethink my relationship with the news (if you have a spare 15 minutes, it’s well worth a read). Among other things, the article talks about the pervasiveness of news delivered through our smartphones, causing a generation of people living in a constant state of anxiety. We’re overwhelmed and overcome by a seemingly endless torrent of bad things happening in the world, all delivered with a friendly ‘ping!’ on our phones.
It’s called “news fatigue” and it’s enough to make people want to disconnect completely, and switch off for the sake of their own mental health and emotional wellbeing. Which is exactly what some people are choosing to do.
News fatigue is particularly pronounced in Gen Z, a generation of young adults that have grown up in an attention economy where the most sensational headlines are the ones that get the most clicks. In response, apps like Sift are changing how Gen Z engage with news, delivering stories in a more thoughtful way, and providing context and calm as opposed to causing distress and sense of panic that has become the new normal.