Spotify Pet Playlist
By: Emily Menken
In December, Spotify’s end of year "Wrapped” went viral; Spotify users were prompted to view their most-listened to artists, albums, and songs with the ability to share as an Instagram Story. Because 2019 was also the end of a decade (RIP), users could also share their most consumed tunes from the past 10 years. At this point, Wrapped is a Spotify tradition.
Building from that momentum, Spotify just released a new pet playlist generator. Per Spotify, 71% of pet owners play music for their pets, and 8 out of 10 pet owners believe their pets like music. Even more interesting - 1 out of 5 pets are named after a musical artist or band. And thus, the Pet Playlist builds on pet owners’ anthropomorphism of their beloved pets in a cutesy, endearing way.
To build the playlist, you must “pick your pet”, outline a few key personality traits, and add your furry friend’s name and photograph. The generator will then spit out a playlist complete with album art - all built from your existing musical preferences.
Spotify’s largest competition is Apple Music, and it has found clever, designed-for-virality ways beyond just the musical offerings to differentiate itself.