Sunnier Side of the Office – January 8, 2020

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"It's five syllables, not two words." 

- John Matejczyk

Read below to see what our Chief Creative Director is talking about.

Ye olde MUH-TAY-ZIK / HOF-FER is back y’all
By: John Matejczyk

We had good reason a year ago to switch our name to M/H VCCP. We wanted to loudly proclaim our global capabilities and alignment with the amazing VCCP Group. Hopefully that came across well, and we figured why not simplify your keystrokes along the way?

Alas, the mojo of the five syllables was missed by many, especially the most important group, our clients, who just didn’t pick up the six letters. 

We are of course as excited as ever about our global clients, and our ongoing role as part of the VCCP Group, with offices in nine cities around the world. 

We’re not going to make a huge announcement about it or anything. But moving forward we’re MUH-TAY-TIK / HOF-FER. Feel free to use the simple shorthand, M/H. We’ll send a pronunciation key and typing instructions on the next Sunnier Side!

Twitter expands the promoted trend ad unit
By: Sergio Saucedo

This past week, Twitter officially announced the expansion of its Promoted Trend Spotlight ad offering. Previously only offered to select advertisers, the ad unit has been rolled out globally. When the unit was first released in July 2018 for beta testing only static images were allowed. Since then it has been expanded to support both 6-second videos and GIFs.

Similar to the Masthead ad unit that YouTube currently offers, Twitter’s Promoted Trend Spotlight unit will provide advertisers the top section of its explore tab. Undeniably one of the most prime placements on the Twitter platform for any upper-funnel awareness campaign. According to Twitter, the unit will, “appear at the top of the Explore tab for the first two visits per person, per day. After the initial two visits, the placement moves to the standard Promoted Trend placement and organic editorial content resurfaces in the Spotlight placement.”

Learn More: Here

New year, new data protection
By: Ben Thomas

January 1, 2020. 

A day of soon-to-be-broken resolutions, crippling hangovers and if you live in California, a day when you might have seen a new pop-up banner on a number of websites reading “Do Not Sell My Personal Information”. 

The pop-up is part of the California Consumer Privacy Act (CCPA) which came into effect on January 1. The Act establishes rules and restrictions on the use of consumers’ data for companies of a certain size. For consumers, the Act provides transparency around when and where data is being collected, allows them to have personal data deleted and opt out of data collection altogether.

It’s a significant step towards data privacy after a decade when a lot of us played fast and loose with the personal information we offered up to advertisers and brands, a trend which has also taken center stage at CES this week. From voice commands to checkup tools, Google, Facebook, Ring and Apple all announced privacy updates and services at the conference, in response to concerns about data privacy.

Nearly a third of all koalas in New South Wales have died and about a third of their habitat has been destroyed from the devastating fires in Australia.  

This article provides links to organizations that you can donate to including Australian fire departments and the Australian Red Cross. 
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Copyright © 2020 MUH-TAY-ZIK / HOF-FER, All rights reserved.

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