New year, new data protection
By: Ben Thomas
January 1, 2020.
A day of soon-to-be-broken resolutions, crippling hangovers and if you live in California, a day when you might have seen a new pop-up banner on a number of websites reading “Do Not Sell My Personal Information”.
The pop-up is part of the California Consumer Privacy Act (CCPA) which came into effect on January 1. The Act establishes rules and restrictions on the use of consumers’ data for companies of a certain size. For consumers, the Act provides transparency around when and where data is being collected, allows them to have personal data deleted and opt out of data collection altogether.
It’s a significant step towards data privacy after a decade when a lot of us played fast and loose with the personal information we offered up to advertisers and brands, a trend which has also taken center stage at CES this week. From voice commands to checkup tools, Google, Facebook, Ring and Apple all announced privacy updates and services at the conference, in response to concerns about data privacy.