Sunnier Side of the Office – July 22, 2019

"I'll be walking along down my street at night, when it's starting to get dark, and I sense something over my right shoulder - and I look up and see that little silver sliver up there and think, 'Oh, that's the Moon! I've been there!'"

Michael Collins, the third crew member of Apollo 11. This past Saturday marked 50 years since the first moon landing.

Morning Brew Hits 1 Million Subscribers
By: Arthi Veeraragavan

Last week, Morning Brew, a daily business briefing geared towards millennials, reached 1 million email subscribers

The newsletter has seen huge success by tapping into a need amongst their target audience — concise briefs on the most important news of the day. 

Morning Brew averages 120,000 new subscribers a month and 45% unique open rate, above average for the industry. Last year alone, the newsletter drove $3 million in revenue primarily from a consistent flow of native advertising revenue from clients such as Allbirds, Microsoft, and JPMorgan. 

Morning Brew plans on building on its success by beta-testing industry-specific newsletters. If successful, it is likely bands and advertisers looking to reach young professions with an income of $100,000+ will further invest in the newsletter.  

The Emerging Economy of Screen-Free Coaches
By: Ben Thomas

Parents around the US – and further abroad – are in a screen-based panic.

They see their kids spend increasing time on smartphones, tablets and laptops, but feel powerless to stop it. It’s a concern that has given rise to a new industry of screen-free coaches who work with parents to minimize the amount of time their kids spend with screens.

It’s an industry that’s driven by nostalgia and fond memories of a time before smartphones. On the more extreme end of this trend, some parents are taking pledges and promises, committing their children to complete screen-abstinence until high school or later.

While the long-term effects of screens remain to be seen, screen consultants recommend some pretty basic practices: helping kids develop a healthy relationship with tech instead of unplugging completely, encouraging movement and play, and even getting a pet as a role model for what it looks like to be fully present.

Beyonce Takes on Disney
By: Ben Evangelista 

Surprise visual album. Half-time shows. Coachella history. DISNEY!

Beyonce's involvement in Disney's remake of The Lion King shows us yet again that she is one of the most dynamic and beloved stars of our time with a lesson or two for America. This past Friday, Beyonce released her own album to accompany the film - The Lion King: The Gift.

Beyonce calls this album "a love letter to Africa", and it is just that. Her inclusion of traditional music from Africa - Cameroon, Ghana, South African, Nigeria brings us fascinating sounds, ones that aren't necessarily lusted over in the way that Beyonce songs typically are. 

But this, like many other Beyonce stunts, is very calculated. In 2016, Beyonce and her lady squad of dancers brought a Black Panther aesthetic to the Superbowl Halftime show, stirring controversy but subtly tipping a hat to the 50th anniversary of the Black Panthers.

In 2018, she used the mainstage of Coachella to teach the flower-crown-adorned crowd a little something about HBCU history and culture (Historical Black College and Universities,) performing the most iconic and historic main stage performances in Coachella history, two weekends in a row.

We're again faced with another lesson from professor Beyonce. You didn't think she'd just accept a voice-over role and let it be, did you? Her album brings us to Africa, brings us on a journey of traditional African sounds, and does this on another main stage - on every screen in our hands and in our homes. Consuming Beyonce's music and messages have become a part of our culture - so easily accessible. She surprises us with them and they become a part of our dialogue. We listen and we digest and we discuss and we process what she's so graciously given us. Beyonce has worked her way up to the top and knows that we're all listening. This weekend was no different.

Loyalty still matters. A recent Buzzfeed/Wavermaker study found 80% of consumers say they’re either somewhat loyal or very loyal to the brands they buy.
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