Sunnier Side of the Office – July 8, 2019

"I don't think anyone who has ever spoken out, or stood up or had a brave moment, has regretted it. It's empowering and confidence-building and inspiring. Not only to other people, but to yourself.”

- Megan Rapinoe, 2019 Women's World Cup Winner

Micropayments for memes
By: Ben Thomas

It’s easy to discount memes as the epitome of everything wrong with the internet. Instantly disposable, devoid of any real meaning, spam.

However, for a generation of content hungry thumb spinners, a meme is the ultimate currency. Short, entertaining, highly relatable, self-contained, of culture. They can go anywhere, on any social media or site, and can be made by just about anybody on meme-generator sites like Imgur.

So, to incentivize meme creators to continue using its platform, Imgur has partnered with micropayment start-up Coil, and built infrastructure into the site to pay meme creators for the amount of time people spend consuming their content. It’s an added bonus for meme lords to make more, higher quality memes, and a boon for Imgur by bringing more creators onto its platform.

Read more here.

YouTube Brings Augmented Reality to the Platform
By: Arthi Veeraragavan

Augmented reality is coming to YouTube. Google recently announced that it has been testing AR with launch partner MAC Cosmetics. Through the platform, YouTube’s AR integration has allowed users to virtually try-on makeup by MAC Cosmetics, allowing the user to see how a shade of featured lipstick looked on themselves. 

According to YouTube, test results showed "30% of users chose to try the AR experience and spent an average of over 80 seconds trying on the lipstick."

AR will be available to all brands in the platform’s influencer marketing platform in the coming months. To drive conversion, brands will be able to link out to e-commerce platforms to increase sales. 
Are Product Tie-Ins taking over Stranger Things?
By: Stephanie Farmas

If you are a fan of Netflix's "Stranger Things" you probably noticed a few - actually the number is closer to 70 - product tie-ins when Season 3 launched this past week.

Brands such as Nike, Burger King, Coke, H&M, Baskin-Robbins all created product tie-ins with the Nextflix show. Though some folks have expressed concerned about the potential commercialization and product over-kill, many viewers can't get enough of the 1985 references and fashion. 

It will be interesting to see which, if any, of the product tie-ins will breakthrough the clutter. 
This past Sunday, the US Women's National Team joined Germany as the only two teams in the history of the Women's World Cup to win back-to-back titles. 
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