Sunnier Side of the Office – March 25, 2019

“We love how positive the community is and how happy the dogs are making everyone.”

- Chelsea, owner of Charlie, a blind golden retriever and his seeing eye dog Maverick.  

March Madness AR Game hits Instagram Stories
By: Luke Yun

Turner Sports just released an augmented-reality game for March Madness that you can play right within Instagram Stories. The steps are simple: Follow @marchmadness, choose the filter in Stories, and shoot away your ruined brackets.

Instagram continues to experiment with Stories effects that unlock when you follow certain accounts, giving users a compelling reason to follow their favorite brands and creators. Whereas Snapchat focuses on Snapcodes that you scan to unlock similar experiences for 24 hours, Instagram creates a more on-going relationship, as accounts’ new filters will automatically load in your Stories for as long as you follow them.

For some more arty, aesthetically-pleasing vibes, follow @blakekathryn and @aeforia to unlock their Instagram effects.

A swipe through modern dating life
By: Ben Thomas

On my Muni ride into work this morning, I saw a man furiously swiping at his screen in what I assumed was an intense game of Candy Crush. Until I saw he was on Tinder, rapid firing out “Nopes” with barely a moment of pause. Tinder was a game, and he was gunning for the high score.

This type of behavior isn’t uncommon in the world of online dating. Dating apps like Tinder have gamified romance, creating a sense of distance between people and giving rise to a number of behaviors that can be psychologically damaging. For example, a American Psychological Association study found Tinder users were more likely to have lower feelings of self-worth, find themselves less physically attractive and more ashamed of their bodies than non-users. It can be a place where people are evaluated on their looks and a couple of lines of bio copy, the depth equivalent of a puddle.

But as damaging as dating apps can be, a different kind of app has emerged to help people heal their heart after a break-up: the anti-dating app. “Breakup concierges” like Onward outsource messy post-breakup logistics, while breakup coaches like Mend focus on a holistic view of wellbeing. It’s not just about the division of assets, but minimizing the emotional pain of seeing an ex again, giving users tools to thrive after a breakup and develop healthier habits to move on.

LinkedIn Launches New Targeting Features
By: Sergio Saucedo

LinkedIn will be rolling out three new features on their LinkedIn Marketing Solutions platform to further help marketers reach the right audience.

The three new targeting features include:

  1. Lookalike Audiences
    This feature will enable advertisers to reach more qualified prospects that resemble their target audience, to increase conversion.
  2. Audience Templates
    This feature will consist of predefined audience profiles that marketers can use to reach people based on a variety of attributes (audience characteristics, member skills). This new feature will be especially useful for brands looking to reach new types of audiences.

  1. Bing activity-based Targeting
    With both LinkedIn and Bing being owned by Microsoft it was only a matter of time before the two had a more direct connection. Once this new feature is implemented, advertisers will be able to target users based on the content they engage with on Bing. The feature will be located within the interest targeting category.

The opportunities that these new features enable can help all brands to expand their targeting accuracy for greater effectiveness.

An American Gaming Association survey projected $10.4 billion will be wagered on the NCAA Men’s Basketball Tournament, including office pools.
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