Calling All Instagram @Creators
By: Natalie Chaney
Until now, Twitter has been the go-to when it comes to brand resources. From overarching brand guidelines to social calendars and ad-hoc best practices surrounding holidays such as Halloween, there is nothing they haven’t how-to’d.
This past week, Instagram launched their version of a how-to, in the form of an Instagram page, geared towards @creators.
The ins and outs of social platforms are constantly changing, so having a central hub that’s updated by the platform itself can be an invaluable tool. Since the account’s debut on Monday, @creators has started sharing insights about how individuals consume content on their platform (e.g. 60% of people listen to Instagram Stories with the sound on.)
Be sure to follow @creators to stay up to date with Instagram’s latest and greatest trends and insights to further your impact.