Sunnier Side of the Office – October 2, 2019


- Lizzo when she saw the mashup of "Truth Hurts" and "The Aristocrats". Please take two minutes to watch this greatness. 

Calling All Instagram @Creators 
By: Natalie Chaney

Until now, Twitter has been the go-to when it comes to brand resources. From overarching brand guidelines to social calendars and ad-hoc best practices surrounding holidays such as Halloween, there is nothing they haven’t how-to’d. 

This past week, Instagram launched their version of a how-to, in the form of an Instagram page, geared towards @creators.

The ins and outs of social platforms are constantly changing, so having a central hub that’s updated by the platform itself can be an invaluable tool. Since the account’s debut on Monday, @creators has started sharing insights about how individuals consume content on their platform (e.g. 60% of people listen to Instagram Stories with the sound on.)

Be sure to follow @creators to stay up to date with Instagram’s latest and greatest trends and insights to further your impact.

Facebook Launches New Interactive Ad Units
By: Sergio Saucedo

With the busiest time of the year for advertisers readily approaching, Facebook has rolled out a couple of new Interactive ad units just in time for the holidays. 

The new interactive ad units being pushed out later this month include:

  1. Poll Ads in Facebook
    You may be familiar with this ad format from Instagram Stories. The main difference is this ad format will be available on the Facebook News Feed and will be offered in 3 different variations. 

  2. Playable Ads
    The ad format prompts users to play a game in order to drive downloads, conversations and other brand objectives.

  3. Augmented Reality Ads
    Brands will be able to create custom face filters and animations. Facebook will be expanded its AR ad tools to more advertisers beyond just make-up brands this fall in its beta offering.

Keep a lookout for these new features as they roll out this month, and consider testing one (or all) of the new ad units in your upcoming holiday campaign.

Forever 21’s Bankruptcy
By: Emily Menken

On Monday, Forever 21 announced that it was filing for bankruptcy and would begin a total global restructure with the hopes of revitalizing the brand. Forever 21 has been a stalwart mall icon for the last decade or more.

Forever 21’s demise could be attributed to the new generation of shoppers. Gen Z consumers are not only more environmentally aware than their predecessors, but also more willing to sacrifice their desires for the great good. Instead of opting for fast fashion, they support brands with ethical garment sourcing and production methods. They balance a matrix of caring deeply for the planet and underpaid, outsourced workers.

With that said, hip online fast-fashion retailers like ASOS and Boohoo are seeing success. The upsurge of online-only stores shows that fast-fashion itself might not be entirely lost - but brick-and-mortar might be. Online thrift stores like Depop and Poshmark combine the need to source sustainable, recycled apparel with the desire to shop from home. Gen Z shoppers don’t need mall trips to get their fashion fix - they head online instead.

Forever 21 has been guilty of more than a few transgressions, like design plagarism, discriminatory practices, and stereotype perpetuation. Most recently, Ariana Grande put the brand on blast for using her likeness without usage rights (she also sued the brand for $10M). Even with a global revamp, can Forever 21 recoup its image and its business model in a market where consumers’ favorite shopping destination is their own couch? 

Olympian Allyson Felix now has 12 gold medals at the World Championships — which breaks a tie she held with fellow Olympic medalist Usain Bolt, considered the fastest man in history. Felix’s record-breaking moment comes only about 10 months after she gave birth to daughter Camryn on November 28, 2018.
Copyright © 2019 M/H VCCP, All rights reserved.

Our mailing address is:
220 Sansome Street, 15th Floor
San Francisco, CA 94104

unsubscribe from this list    update subscription preferences 

This email was sent to *|EMAIL|*
why did I get this?    unsubscribe from this list    update subscription preferences