Sunnier Side of the Office – October 30, 2019

“Listen, we would love for there to be something, but we don’t know what that something is. So we’re just trying. We’re working on something.” 

- Jennifer Aniston, on the Friends cast working on something...but not a Friends reboot

Kids Are Driving The Streaming War
By: Sergio Saucedo

With the second wave of streaming services set to roll-out in November like Apple TV+ and Disney+ it’s an arms race among the streaming services as they work towards driving early subscribers. One of the most prominent factors that will affect customer acquisition is the platform’s library of child-friendly content.

According to Netflix’s Animation Chief, 60% of its subscribers watch kids shows and movies with regularity. This goes to show the huge appetite for this content and the influence that it has throughout the decision process. At the end of the day having this content can make a huge difference on a company's bottom line. 

The main reason that having a strong library of child-friendly content matters is because it helps a streaming service maintain a lower churn rate. Parent’s are consistently looking for services that can cater to everyone in their household, not just to the adults. If the service provides this and becomes more of a consistent part of the family's daily routine they are more likely to stick around for a longer period of time. Unlike younger millennials who are keen on adopting these new services, but only stick around for the duration of their favorite series.

Read more: Here

Today’s News = Facebook News
By: Natalie Chaney

Facebook recently started testing a new tab within its platform, Facebook News.

Facebook has been facing criticism regarding their political involvement for a while now, the most recent of which was fueled by Zuckerberg’s statement that Facebook does not fact-check political ads, because he believes “people should decide for themselves what is credible, not tech companies.”

In addition to the recent criticism, they’ve also been subject to allegations of favoring certain points of view. This new tab is meant to give all sources a level playing field, and serve a hub for users to see all their news at once. 

Of course, algorithms will still come into play here, and the type of posts that you will see is determined by the type of post you are liking.  Will this help users better digest news on Facebook, or will the algorithms inevitably narrow the variety of news we’re seeing? Only time will tell.

Kayne West’s “Jesus Is King” and the Art of the Coordinated Music Launch
By: Emily Menken

Kanye West released his latest album a few days ago. “Jesus Is King” has explicitly religious and undoubtedly catchy musical style and lyrics. The tone hearkens back to his hit song “Jesus Walks”, released fifteen years ago. Since then, Kanye has been through… a lot.

West teased the album with his Sunday Services program, hour-long concerts that rearranged rap and hip-hop into gospel music. Sunday Services made headlines throughout the year: from the monotone outfits to the celebrity guests, Kanye West created hype around his much-delayed ninth album. He even tried to copyright the term “sunday service” (but was denied).

Alongside the album came a 31-minute IMAX “cinematic experience”. The star? Kanye. The short film features a full gospel choir alongside Mr. West performing 13 songs - some from the new album, some from his greatest hits. So far, the film has sold out in 17 cities including New York, Los Angeles, Chicago, and Toronto. Over the weekend, the short “collected $1.03 million globally”.

Although critical reception to the album is lukewarm, the in-tandem release of the album and film is likely geared toward die-hard Kanye fans. 

Halloween is the second largest commercial holiday in the country. It comes after only Christmas. Consumers spent approximately $9 billion on Halloween last year, according to the National Retail Federation