Sunnier Side of the Office – September 16, 2019

Thanks to Many
Five Clios for Runaway Train 25 and the Center for Missing and Exploited Children
By: John Matejczyk

Every now and then in advertising we get the chance to make a real and lasting difference. It’s never easy, and we can never do it alone. At the heart of it is creativity, and it’s surrounded by collaboration, perseverance, and a whole bunch of other overused words.

This past May, along with the National Center for Missing and Exploited Children (NCMEC) and many incredible partners, we launched RunawayTrain25. It recreates the famous Soul Asylum music video, 25 years later, using geo-location to help find missing children. So far, we’ve helped reunite four missing kids with their families.

Last week, the Clio Awards honored it with 5 statues, across music, film, and technology.

It was a herculean undertaking. We’ve been pushing the project uphill for over three years. The partners who jumped in to help are many and significant, across many different industries. Film, technology, music, entertainment, media. Below is as complete a list as we can put together for those who put in major contributions of their time and talent. Truly, thank you.

We got a lot of yeses. From Dave Pirner of Soul Asylum, the complicated world of music legalities, and all the way through to a whole host of production and technology partners. 

We got a lot of nos. (Hence the three years.) Funding anyone?

Gavin Portnoy, NCMEC VP, confided in us when we were together on the production that, when he got our call three years ago, his boss said, “nothing will ever come of it.”

When I reflect on what a herculean endeavor it was, though, I can’t help but think about what an extraordinarily more herculean project NCMEC itself is. This is an organization that was founded by John and Reve Walsh after they had nowhere to turn when their son was abducted.

Since then, they’ve been behind the missing posters, a national database, call centers, Amber Alerts, the milk carton campaign, Runaway Train, and many more.

If anyone deserves creative recognition for decades of innovation for good, it’s these guys. Let’s give them retroactive gold awards at every creative show we know.

Production Company
RSA Films/Black Dog

Black Dog Films

Production Company


Jake Scott



David Mitchell

Executive Producer


Tracie Norfleet

Executive Producer


Julia Ochsenreiter

Executive Producer


Christian Nurse



Chris Soos

Director of Photography

Production Company/Website Development
Media Monks



Editorial Company
Bread & Butter Edit

Amanda Perry


Andrea MacArthur


Public Relations
Powell Communications

Sloane Humphrey



Sara Woster

Head of Ideas and Innovation


Beryl Crofton Atkins

Account Director


Titus Wouda Kuipers

Account Manager

Color Correction
Company 3

Stefan Sonnenfeld

Senior Colorist


Gabriel Wakeman

Senior Producer


Ashley McKim

Executive Producer


Alaina Zanotti

Senior Executive Producer


Ananda Reavis

Executive Producer


Julia Paskert

Senior Producer


Ian Holland

Flame Artist


Aaron Neitz

Flame Artist


Andrew Dill

Flame Artist


Ryan Wehner

Graphic Artist

Audio - Mixing
Subtractive Inc.

Kyle Schember

Executive Producer


J Clark

Re-Recording Mixer / Sound Designer

Lime Studios -  Audio Mix Studio

Susie Boyajan

Executive Producer


Jeff Malen


YMU Group

Joel Marks

Executive Manager


Danny Celis

Artist Management


Dave Pirner and Soul Asylum


No Friction

Michael Frick

Executive Producer/Music Supervisor

KIDinaKORNER - Label

Zach Sinick

A&R, Head of Sync & Licensing


Jayson DeZuzio

Music Producer, Mixer


Jamie N Commons



Randy Belculfine


Runway Girls


Additional Music Production

Interscope - Label

Matt LaMotte

Head of Marketing


Rob Gross


Crush Music - Artist Representation for Skylar Grey

Evan Taubenfeld

Head of A&R


Spencer Smith



Skylar Grey


Warner Brothers/Maverick






Dan Werman



Gordan Dillard


Agency Credits


John Matejczyk

Chief Creative Officer


Paul Stechschulte

Executive Creative Director


Adam Ledbury

Associate Creative Director


Kelsey Wilkins

Associate Creative Director


Guy Lemberg

Associate Creative Director


Colleen Horne

Art Director


Amanda Burger



Tanya LeSieur

Head of Production, Associate Partner


Molly Hayes



Ben Evangelista

Associate Producer


Whitney James

Senior Editor


Cara Orlowski

Director of Business Affairs


Matt Hofherr

Chief Strategy Officer


Brenden Robertson

Chief Strategy Officer


Arthi Veeraragavan

Director of Analytics


Alexis Lovett

Director of Marketing


Marisa Buss

Group Account Director


Prianka Sundaram

Account Manager


Kat McLeod

Account Supervisor


Holly Nicolson

Director of Project Management


Client Credits
National Center for Missing & Exploited Children


John Clark

President and CEO


Michelle DeLaune

Chief Operating Officer


Gavin Portnoy

Vice President, Strategic Advancement & Partnerships


Rebecca Kovar

Senior Communications Program Manager


Angeline Hartmann

Director, Digital & Broadcast Media


Stacy Garrett

Director, Creative & Engagement


Christine Barndt

Media Relations Manager & Producer


Michael Hill

Senior Digital Media Program Manager


Andre Howard

Technical Project Director


Patricia Willingham

Director, Case Management Services


All NCMEC Staff

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