Mac & Cheese Pizza

Kids love mac and cheese. Kids love pizza. These things we know for sure. But what would kids do if faced with a decision? Would they ignore these dinnertime staples and wait 10 minutes for Annie’s Mac and Cheese Pizza? Inspired by the Stanford Marshmallow Test of the 1960s, we put together our own hidden camera experiment to find out. The results were painfully adorable.

While generating consumer buzz for Annie’s, the film also became the most watched film on, and was featured on Advertising Age, the Egotist Network, and Agency Spy.