24 Hours of Le Forza

Le Mans is the most important motorsport event on Audi’s calendar. Unfortunately, Americans don’t watch Le Mans. What they will watch are other Americans playing video games. So we tapped into an audience even larger than motorsport; gamers – and created the first 24-hour online endurance race.

The 24 Hours of Le Forza replicated the thrills of Le Mans with the world’s best online gamers. Broadcast live on Twitch, it was as close as a gamer could get to Le Mans without joining a pit crew. By the end of the race, Le Forza had received more views than the stream of the real Le Mans.