Spoiler Alert: Elves can't drive
The Audi e-tron SUV was one of the hottest gifts of the 2019 holiday season, but limited availability at dealerships meant that few people had a chance to test drive it. So to show off the features and capabilities of this all-electric beast, Audi teamed up with the man, the myth, the legend himself - Santa Claus. Working with the North Pole’s Human Resources Department we created a once-in-a-lifetime seasonal gig: Gift Tester.
To find this person we first went straight to Santa’s Director of Elven Resources, who helped put out the call for entries in this UGC campaign.
After reviewing hundreds of user submissions and interviewing a select group of applicants, we found our perfect candidate.
The Gift Tester put the e-tron SUV through its paces in three holiday-themed tests: towing, road trips, and gift-carrying capacity. The resulting social films generated over 34 million video views and a 9% lift in brand awareness compared to 2018’s holiday campaign.