The nice list just got a bit naughtier.

The holidays are a time where we pause, reflect, and take stock of the year. We set new goals of who we want to be and what we want to do. For a brand like Audi, which prides itself on progress and transformation, the holidays are also a time to make a statement. And nothing makes a statement like completely reinventing a 1748-year-old icon from the boots up.

In our short film directed by Craig Gillespie (I,Tonya, Lars and the Real Girl), Santa re-evaluates his life over the past two millennia. Inspired by the new RS 5 Sportback, Santa undergoes a year-long reinvention. He changes his wardrobe, his hair, his jolly bowl full of jelly. And while the hard work is its own reward, Mrs. Claus and the elves have a little surprise in store for him, too.

Watch the full video: