Luxury cars, meet millennial buyers
Presenting Q3 in :03, a series of 3-second films designed to stop the scroll. Each short blast of content was built to feel less like an ad campaign and more like the content millennials search for, like, and share. Meaning they were quick, beautiful, and weird.
Each video showed off a different feature of the Q3 from cargo space to the all new MMI.
As the series rolled out, we adjusted the videos in real time to highlight fan favorites. One breakout hit - “The Audicorn” was even brought to life IRL.