Audi and BMW have a decades long rivalry. And now that the Audi A4 beats the BMW 328i in every category, we wanted to share the news with every auto journalist at the New York International Auto Show.
Employing a team of technicians, we created 10 of the most powerful free networks at the show. One name at a time, we laid out how the Audi A4 beats the BMW 328i. While BMW wasn’t a fan of the idea, the internet was. The story was shared more than 7000 times on Mashable, was featured on Adweek, Adage and SlashGear, and was named Creativity’s ‘pick of the day’.
On social, Audi was the most talked about luxury brand at the show, with over 50% share of voice.