17 Minutes

“Do” is a brand from Salesforce. A “social productivity” app, it helps groups get work done together online or while mobile. (Ultimately, its success led Salesforce to shut down the brand, as their own business model began offering the same features.)

“17 Minutes” set out to simply dramatize how Do helps groups get stuff done fast. Even if it’s planning your own going away party after some bad news from the doctor. Shortlisted in the One Screen Film Festival for Narrative.